B2B SaaS Search Engine Optimization

B2B SEO Agency for Software-as-a-Service, Startups and Tech Corporations

Get the best search engine optimization strategies tailored to your needs!

With our data-driven insights and scientific approach to SEO, we can help SaaS companies boost their revenue into the seven or nine figures through organic search alone. Our techniques will not only increase your MQL & MRR but also fuel explosive growth for your business.

SEO Packages

FREE Website Audit

Discover why B2B and SaaS businesses are in dire need of SEO to jumpstart their digital marketing efforts

Here are some remarkable statistics that further emphasize the veracity of our claims

According to research, the majority – 64% – of website traffic on the internet for business-to-business (B2B) purposes is organic.

Organic search is responsible for the production of a whopping 77% of traffic, new visitors and leads when it comes to SaaS businesses.

Compared to social media traffic from a desktop, search-driven conversions are typically ten times more successful.

An astounding 57% of B2B Marketers attested that SEO yields the most impressive results when it comes to generating leads.

An immense proportion of search engine users, approximately 80%, take action on organic results alone and disregard sponsored ads.

Organic traffic leads have the potential to deliver an astonishing 14% conversion rate.

Attract More Customers with Industry-Specific SEO Strategies

Are you ready to take your business to the next level? It’s time to get serious about your online presence and make sure your website is ranking in the top spot on search engines. An industry-specific SEO service can help you get there, pushing your website to the top of the list so potential customers can find what you offer. Get started on your internet hustle today and take your business to the next level!

Our Proven Framework Process

Technical SEO

Before we begin employing SEO tactics like keyword research, content-generation and linkbuilding to bring about organic growth in website traffic, Technical SEO must lay the necessary foundation. This includes:

Technical SEO Auditing
HTML Tags & Image optimisation
Crawlability & Sitemaps
Site Speed and Performance

SEO Content

If you want to build a successful SaaS business, organic SEO should be at the top of your list. Let us help you grow with content through:

Keyword Pesearch
On-Page Content optimisation
Content Topic Ideation
Content Matrix Buildout

SEO Links

Once a thorough analysis of your website and competitors’ has been completed, our experts strategically employ link building approaches to create high-grade backlinks through:

Link Profile Audit
Link Prospecting
Link Acquisition

HOW WE SCALE YOUR SEO

Leveraging our tried and true SaaS SEO strategies, we have seen remarkable success.

A Robust and Intuitive SEO Technical Architecture That Maximizes Your Website’s Performance

For over two decades, our experts in web development and search engine optimization have perfected the art of getting the results you need with our Smart Technical SEO Framework. From the back-end of your website to the structure of your pages, this comprehensive system has been successfully implemented to help countless businesses grow their online presence. With our framework, you can be sure to receive the best technical SEO for your website, tailored to suit your needs.

Technical SEO Auditing – Find & Fix Onsite SEO Issues
HTML Tags & Image optimisation- Helping your site have a well-optimised website structure
Crawlability & Sitemaps – Ensuring all pages are accessible to web crawlers
Site Speed and Performance- Identifying Potential Bottlenecks and help fixing them
Structured Data Markup – Making it easier for Google to understand your pages

Generate Leads Through Strategic SEO Content Writing

A comprehensive content audit with our proprietary AI software is the first step to improving your website’s SEO ranking. Our NLP-based algorithms uncover prominent terms that your page is missing, analyze content structure, on-page ranking factors, and discover internal linking opportunities.

Having quality content on your website will not only boost your SEO performance, but it will also help to draw in new customers and increase traffic. Our four-step process includes:

Keyword research – Starts by doing keyword gap analysis viz-a-viz competitors
On-page Content optimisation – Optimising web page content for search engines and users
Content topic ideation – Making targeted topics for new page creation.
Content matrix buildout – Help you identify any gaps in content & make sure that its optimised

Design an Intelligent SEO Link Structure to Drive Traffic and Increase Rankings

Links are a critical component of Search Engine Optimization (SEO) for SaaS companies, and that’s why we put a strong emphasis on acquiring links from reputable websites. Our team of experts has two decades of SEO experience, and we know how to get links that build authority and trust. We offer a three-step process that includes guest posting, content outreach, competitor research, building business directory profiles, and strategic PR. We understand the unique needs of SaaS companies, no matter the size or stage of development, and we are committed to providing links that get results.

Link profile audit – Determine the best link types to target with outreach.
Link prospecting – Building a list of relevant websites to pitch for link inclusions.
Link acquisition – Communications, tracking and negotiations to get the links placed

Let’s Talk About Your SEO Strategy

We know what it takes to rank your website higher on Google.

CASE STUDY

HOW OUR PARTNER GREW $1.2M+/YEAR IN NEW SEO SALES

We are an esteemed SEO reseller company that has assisted a multitude of businesses to expand their online presence. Our partner saw over $1M in fresh sales due to our white-label SEO services and other digital marketing solutions, including Google Ads! With us as your reliable partner, you can maximize the success of your business in no time.

If you want to reap the same rewards, then Pugmarks is your go-to. Our two decades of SEO savvy and commitment to helping our SEO resellers succeed will ensure that all your needs are met!

SETUP & RESEARCH

To ensure we create the highest quality SEO services, we must first understand your unique industry and business. This enables us to craft a top-notch SEO strategy that will help you beat out the competition.

INITIAL ANALYSIS

As the first step for any SEO strategy, a thorough evaluation of your website is essential to develop an effective plan. During this assessment process, we will closely examine your website’s content and structure as well as analyze the number of links pointing to it.

We’ll also dive into researching competitive trends in your industry plus assess how authoritative or influential you are overall on search engines. With these insights in hand, our team can create a tailored approach that maximizes the potential impact of improving your site’s visibility online!

KEYWORD RESEARCH & CONTENT MODELING

Content modeling is a useful strategy to make your content more accessible and easier to use. As part of this process, keyword research helps you identify terms that people usually search online when looking for information tied to your business. We leverage such insights from keywords research in order to prioritize topics that are most likely to propel our website higher up the SERPs!

COMPETITOR SEO AUDITS

A Competitor SEO Audit is the perfect way to strengthen your website’s visibility in search engine results pages (SERPs). We identify where your rivals are outperforming you and make changes necessary for improving that gap. Depending on the size of your competitors’ backlink profiles, we suggest a mix of off-site and on site SEO practices to reach more target customers. With this tactic, you can get ahead of everyone else with ease!

TECHNICAL SEO

With our Technical SEO services, we can assist in making sure your website is navigable and search engine-recognizable. Our expertise in this area enables us to help you increase organic visibility for your site by improving its crawlability and indexing power.

TECHNICAL SEO AUDITING

In order to ensure your website reaches its highest potential, a comprehensive technical SEO audit is an essential component of any successful SEO strategy.

With our team’s expertise in the field and their thorough examination of your site, you can rest assured that all errors impacting visibility are identified and corrected.

Our experienced Search Engine Optimizers will go over every detail on your page so that you no longer have to worry about search engine rankings being hindered by technical issues!

HTML TAGS & IMAGE OPTIMISATION

To increase your website’s visibility on search engines, our services are designed to optimize the HTML tags and images of your site. We’ll minimize image sizes for faster loading times, incorporate relevant keywords in file names and alt text, as well as ensure ideal distribution of H tags. What’s more? You won’t have any code bloating! With these steps implemented effectively by us, you will be able to improve your website SEO ranking with ease.

CRAWLABILITY & SITEMAPS

Not only will we optimize your website for search engine algorithms, but we’ll also craft and improve a sitemap so that spiders can effortlessly access all of the pages on your site. Additionally, our team will arrange your website in such a manner that it encourages bots to crawl and index all webpages quickly.

SITE SPEED AND PERFORMANCE

Slow-loading pages can be the difference between a successful sale and customers abandoning your website. What’s more, decreased page speed has been proven to damage your search engine ranking. Google states that page load time is included in its algorithm for rankings – meaning not just customers will leave if your site lags, but you’ll also miss out on organic traffic from them!

We empower our clients by optimizing images, caching static content, and leveraging browser caching for improved performance speeds. Thus ensuring more sales conversions as well as visibility from major search engines like Google!

STRUCTURED DATA MARKUP

Struggling to increase the visibility of your SaaS on search engine results pages? Structured Data Markup is here for you! This tagging process makes it easier for crawlers and visitors alike to interact with webpages, thereby enhancing SEO. Moreover, by properly utilizing this tool, you can significantly boost your rankings for relevant keywords.

CONTENT MARKETING

Unleash the power of content to propel organic growth and supercharge your website’s online visibility.

ON-PAGE CONTENT OPTIMISATION

After your SEO Strategist and you have identified the most beneficial keyword options for your website, it’s time to begin optimizing its on-page content. This process often involves revising existing content or generating new material with the goal of conveying Google that your web pages are superior in regard to quality than those of competitors.

CONTENT TOPIC IDEATION

With Content Modeling, you can uncover keywords to strengthen your SEO and improve rankings in search engines. Our team will craft pages specifically tailored to those words, driving more visitors to your website. Not only that but this new content can bring a fresh perspective for existing customers – further establishing yourself as an industry leader!

CONTENT MATRIX BUILDOUT

Crafting unique, top-notch content that resonates with your target market is an essential component of a successful SaaS SEO strategy. We specialize in generating ideas for topics that are pertinent to different stages of the buyer’s journey and align with your audience’s interests.

LINK BUILDING SERVICES

Our lauded white-hat link building services amplify the success of SaaS SEO campaigns and have earned widespread commendations

LINK PROFILE AUDIT

Our link profile audit provides you with the opportunity to identify and mend any errors in your link portfolio. Moreover, this process allows us to uncover the most impactful links for our outreach. To do that, we analyze your website’s backlink profile so as to determine which type of links will help you achieve your desired outcomes rapidly.

LINK PROSPECTING

Link prospecting is an incredibly useful strategy for discovering potential link partners. With the intention of finding websites that are related to your business and have a high Domain Authority, we can create a comprehensive list of reputable sites which you may pitch to in order to gain valuable backlinks.

LINK ACQUISITION

We make it easy for you to get live links in the right places! Our team does all of the research, outreach and negotiation so that you can get your link on an authoritative website quickly. Then we also provide tracking tools so that you can monitor how your link is performing.

Let’s Talk About Your SEO Strategy

We know what it takes to rank your website higher on Google.

STARTUP

£799 / Month

Contact Us

Total Keywords: 70
On-Page optimisation
Content Marketing
Link Building
Social Media Marketing
Video Marketing
Local Search optimisation

GROWTH

£1639/ Month

Contact Us

Total Keywords: 100
On-Page optimisation
Content Marketing
Link Building
Social Media Marketing
Video Marketing
Local Search optimisation

ENTERPRISE

£2499/ Month

Contact Us

Total Keywords: 160
On-Page optimisation
Content Marketing
Link Building
Social Media Marketing
Video Marketing
Local Search Optimisation

Answers for Popular Questions about B2B & SAAS Search Engine Optimization (SEO)

What tactics and strategies can you implement to optimize the SEO of my SAAS business?

In order to optimize the SEO of your SAAS business, there are a few tactics and strategies you can implement. First, make sure that your website content is optimized for both desktop and mobile users. Additionally, focus on creating high-quality content that is regularly updated and keyword-rich. Finally, develop an organic link building strategy that includes securing links from relevant websites in your industry; this will help establish credibility with search engines like Google. Taking these steps will increase the visibility of your SAAS business online.

What are some of the benefits of using SAAS SEO?

Using SAAS SEO (Software-as-a-Service Search Engine Optimization) can provide numerous benefits for businesses. These include increased visibility and higher rankings in search results, improved customer engagement, and cost savings due to lower operational costs. Additionally, SAAS SEO provides access to powerful analytics tools that can measure the performance of your website against competitors and help you make informed decisions about marketing strategies. Furthermore, SAAS SEO enables businesses to benefit from ongoing maintenance services which ensures websites stay up-to-date with the latest technology while ensuring they are compliant with search engine algorithms.

When is the best time to get started with SAAS SEO?

The best time to get started with SAAS SEO is as soon as you create your website or launch a new product. SEO should be an integral part of any software-as-a-service (SAAS) business, and it’s important to start planning for SEO immediately. It may take several months before you begin to see results from your SEO efforts, so the sooner you start, the better. Additionally, good on-page optimization can help improve user experience which can lead to increased conversions and higher customer satisfaction rates.

What are the keywords that customers use to find SaaS products?

The keywords customers typically use to find SaaS products include “software as a service,” “cloud computing,” “subscription-based software,” and related terms like “web application” and “cloud storage.” Additionally, specific features or services that the product offers may be used in searches, such as “inventory management software” or “HR software.” Search engine optimization (SEO) can also help optimize the visibility of SaaS products online.

How does SAAS SEO help my bottom line?

SAAS SEO helps your bottom line by increasing the visibility of your product or service online. By utilizing tactics such as keyword research, on-page optimization, and link building, you can boost search engine rankings. This leads to an increase in website traffic which could translate into more leads and sales for your business. In addition, it helps boost brand credibility and recognition as well as help you maintain a competitive edge over competitors. Ultimately SAAS SEO can help improve revenue and ROI in the long run.

How can SAAS SEO help my inbound marketing strategy?

SAAS SEO can help your inbound marketing strategy by improving your website’s visibility in search engine results pages (SERP). This will bring more organic traffic to your website and increase the chances of people discovering and engaging with your business. Additionally, it can help establish brand awareness and reputation among potential customers, which is crucial for success in today’s digital landscape. Lastly, SAAS SEO can open up opportunities for social media marketing as well as content creation specifically tailored towards relevant keywords that will boost rankings further.

Are keywords expensive if I want to run PPC advertising for SaaS?

Yes, keywords can be quite expensive when running PPC advertising for SaaS. The cost of each keyword will depend on the competition in the market and what other advertisers are bidding on that keyword. Generally, more competitive keywords will have higher costs than less competitive ones. Additionally, many ad platforms use automated algorithms which determine the cost per click (CPC) based on a variety of factors such as bid history and quality score. This can cause keyword prices to fluctuate unpredictably over time so it is important to monitor your campaigns regularly to ensure you are getting the best value for your money.

Does it matter what industry I am in for SAAS SEO to work in my business’s favor?

Yes, it does matter what industry you are in when considering SAAS SEO as different industries have different needs and require different strategies to be successful. Additionally, certain industries may also require a more customized approach to ensure that your business’s website is seen by the right people. Having knowledge of your industry and its trends can help to inform an effective SAAS SEO strategy for your business.