Pugmarks Media blog

For founders and marketing leads who want clear, practical guidance on SEO, answer engine optimization and app store optimization from Pugmarks Media.

  • SEO, web design, web development and mobile application services
  • Monthly reporting and a discovery call before any changes go live
  • Team of 25+ SEO specialists serving India, US, UK, Europe and Australia

Quick answer

The Pugmarks Media blog is a collection of practical articles on SEO, answer engine optimization and app store optimization for founders and marketing leads. Our team of 25+ SEO specialists writes about how search and app store visibility work, what to check on your own site, and which steps to take first.

01Articles

All articles

65 pages. Pages that are not published yet are listed as planned.

AEO GEO

AEO vs SEO vs GEO: what is the difference?

AEO vs SEO vs GEO explained in plain terms: what each one targets, how they overlap and where to start. Talk to our team about a plan for your site.

AEO GEO · planned

AI citation tracking: how to monitor citations in AI answers

AEO GEO

AI Prompt Research for AEO: how to find the prompts that matter

Prompt research for AEO shows which questions your buyers ask AI assistants, so you can shape content around them. Talk to our SEO team to get started.

AEO GEO · planned

AI search for dentists: how patients find a dentist in ChatGPT

AEO GEO · planned

AI search for ecommerce: how shoppers find products in ChatGPT and Google

AEO GEO · planned

AI search for law firms: how clients find a lawyer in ChatGPT

AEO GEO · planned

AI search for medical practices: how patients find a doctor

AEO GEO · planned

AI search results vs Google results: how they differ

AEO GEO

AI SEO tools comparison

This AI SEO tools comparison covers what each tool category does, how it fits your workflow, and where human review is needed. Ask us for a walkthrough.

AEO GEO · planned

AI share of voice: formula, example and how to measure it

AEO GEO · planned

AI visibility metrics: the KPIs that matter and how to measure them

AEO GEO · planned

AI visibility score: what it is and how it is calculated

ASO

App Store vs Play Store ASO

App Store vs Play Store ASO explains how listings, keywords and reviews differ between Apple and Google. Talk to our team about your app plan.

AEO GEO · planned

Best AI visibility tools: an honest comparison

ASO

Best ASO tools

Compare app store optimization tools by what they track, how much setup they need and how they fit your app. Ask our team which setup suits your listing.

SEO core

Core Web Vitals

Core Web Vitals measure page speed, stability and responsiveness. Our team can audit yours and agree a fix plan, so you know what changes first.

Dental · planned

Dental SEO keywords

Dental SEO keywords are the terms patients type when choosing a dentist. Learn how we pick them for your practice, and ask us for a work plan.

SEO core

Entity optimization

Entity optimization makes your business easier for search engines to identify and understand. Talk to our team about a site audit for your business.

AEO GEO

Generative engine optimization guide

Generative engine optimization explains how to make your website easy for AI search tools to find, understand and cite. Read our guide, then talk to us.

AEO GEO · planned

GEO for CMOs: business case, budget and a 90-day plan

Dental · planned

Google Business Profile local SEO for dentists

Learn how Google Business Profile local SEO for dentists can help nearby patients find your practice, and see how we plan the work with you first.

Legal · planned

Google Maps optimization for lawyers

Google Maps optimization for lawyers covers your Business Profile so nearby clients find your firm. Talk to us about a clear, practical starting plan.

AEO GEO · planned

How agencies can sell and run an AEO audit

AEO GEO

How AI search works for local businesses

Learn how AI search for local businesses finds and recommends companies, and what you can fix on your site and profiles. Talk to our team to get started.

Dental

How much dental SEO costs

Find out what dental SEO costs and which factors change the price, such as site size and scope, so you can compare quotes. Ask us for a scoped estimate.

Pricing

How much does SEO cost

Understand what shapes SEO cost, including site size, audit scope and monthly reporting, and how we agree a work plan first. Book a discovery call.

AEO GEO · planned

How to build an AI visibility strategy: a 7-step plan

AEO GEO

How to check if AI crawlers can access your website

Learn how to check AI crawler access to your website, from robots.txt rules to server blocks, so you know what AI bots can reach. Contact us for an audit.

SEO core

How to choose an SEO company in India

Learn how to choose an SEO company in India, from checking the audit and work plan to reporting cadence and team size, then reach out to compare options.

AEO GEO

How to get cited by ChatGPT and other AI engines

Learn how to get cited by ChatGPT and other AI engines with clear answers, solid site structure and trusted sources. Talk to our team about an audit.

AEO GEO · planned

How to get your brand cited in Perplexity

AEO GEO · planned

How to increase brand authority in AI search

AEO GEO · planned

How to optimize for Google AI Mode

AEO GEO · planned

How to refresh content for AI search, AEO and GEO

AEO GEO · planned

How to track ChatGPT and AI traffic in GA4

Legal · planned

Law firm SEO cost

Law firm SEO cost depends on your site size, practice areas and scope of work. Learn what drives the budget and how to plan yours with our team.

Legal

Law firm SEO guide

Law firm SEO explained: how discovery, audits and monthly reporting work, and what each stage covers. Read the guide, then get in touch to plan yours.

Legal · planned

Law firm website design guide

Law firm website design shapes whether prospective clients trust your practice and call. Read our guide to pages, content and steps for attorneys.

AEO GEO · planned

llms.txt explained: do you need one?

SEO core

Local SEO vs traditional SEO

Local SEO vs traditional SEO: learn how goals, signals and tactics differ so you can pick the right approach for your business. Talk to our team to start.

Healthcare · planned

Medical SEO guide

Learn how medical SEO helps clinics and practices show up in local search, what each step involves, and how to plan your first audit with our team.

Healthcare · planned

Medical website design guide

Medical website design guide covering the pages, content and patient features a clinic site needs, so you can plan the build. Contact us to discuss yours.

AEO GEO · planned

Peec AI alternatives for AI search visibility

AEO GEO · planned

Profound alternatives for AI search visibility

AEO GEO · planned

Query fan-out explained: how AI search expands your question

Healthcare · planned

Reputation management for doctors

Online reputation management for doctors, starting with a discovery call and site audit, then a agreed plan and monthly reporting. Talk to our team.

AEO GEO · planned

Schema markup for AI search: what actually helps

Healthcare · planned

SEO for healthcare

SEO for healthcare is search work on a practice's website, agreed in a plan before changes go live, with monthly reporting. Talk to us about your site.

Legal · planned

SEO for lawyers

SEO for lawyers helps law firms get found in search. See our discovery, audit and planning steps, then ask us how it applies to your practice today.

Pricing

SEO outsourcing guide

Learn how SEO outsourcing in India works, from discovery call and site audit to monthly reporting. Contact us to plan your first steps with a clear scope.

Pricing

SEO packages explained

Understand how SEO packages are scoped, what monthly reporting covers and how onboarding starts with an audit, then ask us which fits your business.

Pricing

SEO pricing in India

SEO pricing in India depends on site size, scope and reporting needs. See what affects cost and how we plan your work before any changes go live.

SEO core

SEO vs SEM vs PPC

SEO vs SEM vs PPC explained in plain language: what each one does, how they differ, and which mix suits a small business. Ask our team for a clear view.

SEO core

Technical SEO guide

Technical SEO explained: how crawling, indexing, site speed and structure affect search visibility, and how to start with a site audit from our team.

SEO core

Topical authority in SEO

Topical authority in SEO means covering a subject in depth so search engines see your site as a reliable source. Talk to our team about planning yours.

Web design

Website redesign SEO checklist

This website redesign SEO checklist covers URLs, redirects and metadata before launch. Ask our team where a site audit should start for your business.

SEO core

What are SEO topical maps

What are SEO topical maps? Learn how this plan lays out your site's topics, pages and links, and contact our team if you want help building one.

AEO GEO

What is answer engine optimization

Answer engine optimization best practices explain how to structure pages so search and AI tools can quote your answers; talk to our team to plan yours.

ASO

What is app store optimization

App store optimization means improving your app listing so people find and install it. Read our plain guide, then get in touch to plan yours.

SEO core

What is PPC

Pay-per-click (PPC) advertising charges you only when someone clicks your ad. Read our plain guide to how it works and whether it suits your business.

SEO core

What is semantic SEO

Semantic SEO means writing pages around the meaning behind a search, not one exact phrase. Read our plain guide and contact us to discuss it.

SEO core

What is SEO

Learn the core SEO principles that help search engines find and understand your site, in plain steps a business owner can follow. Ask us about yours.

AEO GEO

Why your brand is not showing in ChatGPT or Google AI

Brand not showing in ChatGPT or Google AI? Learn the common causes, from weak entity signals to unclear site content, and how an audit helps. Get in touch.

Web dev

Wix vs WordPress SEO

Wix vs WordPress SEO explained: how each platform handles URLs, metadata and site speed, so you can pick the right one. Talk to us about a site audit.

Web dev

WordPress vs Shopify for SEO

Compare WordPress and Shopify for SEO control, URL settings, and setup effort to choose the right platform. Ask our team for a review of your site.

Get in touch

Talk to our team about your next step

Pugmarks Media offers a discovery call and site audit before any work starts, so you can see how we approach your project. We agree a strategy and work plan with you first. Contact the team to book a call.