SEO services

SEO results usually build over several months rather than weeks. Search engines need time to recrawl and re-evaluate pages after changes. Technical fixes can be picked up sooner than new content or links, and the timeline depends on your site's starting condition, its size and how competitive your market is. Results are not guaranteed. Our monthly reports show what work was done and what changed, so you can track progress.

SEO is often worth it for a small business whose customers search online before they buy or call. Organic visibility keeps working without paying for every click, though it takes steady effort. Owners serving a single town or region typically get the most from local search work. Our guide to SEO for small businesses explains where to start.

SEO earns unpaid listings in organic results, while PPC (pay-per-click) buys ad placements and charges for each click. PPC can bring traffic as soon as a campaign goes live, but it stops when spending stops. SEO is slower to build and tends to keep working longer. Many businesses run both. For the basics of paid search, read our introduction to PPC.

Poor SEO practices can hurt a website, through problems like bought links, thin copied content or broken redirects after a redesign. Those can lead to lost rankings or a manual penalty. We agree a strategy and work plan with you before any changes go live, which lowers the risk. If your site has already lost visibility, see our Google penalty recovery service.

To start SEO, you mainly provide access and context: your website, Google Search Console, analytics, and details of any past SEO work. On the discovery call we also ask about your goals, target customers, priority services and locations. How quickly we get account access affects how soon the site audit can begin and how soon the first fixes go live.

Choose an SEO agency by asking how it audits sites, who does the work, how changes get approved and what its reports include. Be wary of any agency that guarantees rankings, because no one controls search engine results. Ask to see real client results, such as our SEO case studies and client reviews. This checklist for picking an SEO company covers more questions to ask.

SEO lays the foundation for appearing in AI-generated answers, because those systems usually draw on pages that are crawlable, clear and trusted. Clear content, well-organized pages and consistent business details all help. Making search engines understand your brand as an entity also matters, which we explain in our guide to entity optimization.

Yes, we handle both as separate services that work alongside website SEO. App store optimization (ASO) improves how apps rank in app store search, and our ASO service covers it. Google Business Profile optimization improves visibility in map and local results, and our Google Business Profile service covers that work.