Small SEO agencies without an outreach team
You sell SEO but have no one to run link outreach. We handle prospect research, outreach and placements under your brand, so you can offer link building without hiring.
White-label link building
For SEO agencies and consultants who need backlink outreach delivered under their own brand, with monthly reporting they can pass to clients.
- Prospect research and fit checks before outreach
- Outreach sent under your agency's name
- Monthly link reports without our branding
Quick answer
A white label link building agency earns backlinks for the clients of another SEO agency or consultant, and the work is delivered under the reseller's brand. Pugmarks Media handles prospect research, outreach and content placements, then supplies monthly reports without our name, so your clients deal only with you.
01Overview
What is white-label link building?
White-label link building is a service where one company earns backlinks for another agency's clients, and the finished work carries the reseller's brand, not the provider's. A white label link building agency does the research, outreach and placements behind the scenes while you stay the client's only point of contact.
A backlink is a link from another website to your client's site. Search engines typically treat relevant links from trusted sites as one signal of a page's credibility, so many SEO plans include a steady program of link outreach.
Here is a concrete example. Say you run a small SEO agency and sign a client who sells commercial kitchen equipment. Your team is busy with audits and content, so you pass the link work to us. We find relevant trade blogs and supplier directories, contact their editors under your agency's name, and place guest content where it fits.
At the end of each month you receive a report listing live links, target pages and anchor text, with no Pugmarks Media name on it. You forward it to your client as your own work.
The model suits agencies and consultants who sell SEO but do not want to hire and manage a dedicated outreach team. It does not replace your strategy or client relationship. You still decide the target pages and approve the guidelines. For the wider picture, see our SEO services.
02Fit
Who white-label link building is for
Freelance SEO consultants at capacity
Your client list is growing and on-page work fills your week. We take on link outreach for each client, and you receive a monthly report you can pass on.
Web design studios adding SEO
Your clients ask what happens after launch. We supply backlink work for the sites you build, so you can add an SEO line without building a specialist team.
Marketing agencies with several SEO clients
Link work across many accounts gets uneven. We agree target pages, anchor rules and monthly volume per client, so each account follows a written plan.
Agencies serving local and multi-location clients
Your clients need links for several locations or service pages. We match prospects to each location's niche and report live links, target URLs and anchors monthly.
Agencies replacing an unreliable link vendor
Reports are late or placements are off-topic. We start with a backlink audit, vet each site for fit, and deliver unbranded monthly reports under your name.
03Scope
What's included
- Backlink auditWe review each client's existing links, content and competitors, then flag link gaps and priority pages. Agencies use it to set a clear starting point for every client.
- Prospect researchWe build a list of relevant sites and check each for fit before outreach begins. Agencies get link targets matched to the client's topic, not bulk lists.
- Outreach under your brandWe send outreach in your agency's name to approved prospects. Your clients see only you, which suits consultants and studios without their own outreach team.
- Content placementsWe arrange content placements on approved sites, following your anchor text rules and topic exclusions. Agencies keep control of what appears for each client.
- Unbranded monthly reportsEach month you receive a report listing live links, target URLs and anchors, with no Pugmarks Media name, ready for you to pass on to clients.
- Scope and strategy reviewsWe agree target pages, link volume and guidelines in writing, then review progress with you. This helps agencies adjust plans as client goals change.
04Process
How our white-label link building works
6 steps. You always know what's next.
The same path for every engagement.
11 call, typically 30-60 minutes (estimate)
Hold a scoping call
We learn how many client sites you resell, their markets and your reporting needs. You share the client list and goals. You receive a confirmed scope and a plan for access and branding.
2Typically 3-7 days per site (estimate)
Audit each client's backlinks
We review the existing links, content and competitors for every client site, then flag link gaps and priority pages. You provide site access. You receive a backlink audit you can reference with your own clients.
3Typically 2-4 days (estimate)
Agree targets and link types
We set target pages, anchor approach and link types for each client, and you approve them before outreach starts. You give feedback on priorities. You receive a written link building scope.
4Typically 1-2 weeks (estimate)
Research and vet prospects
We build a list of relevant sites matched to the client's topic and check each for fit. You review the list and remove any sites you do not want. You receive an approved prospect list.
5Ongoing monthly, first links often within weeks (estimate)
Run outreach and placements
We send outreach in your agency's name and arrange content placements on approved sites. You handle any client questions as usual. You receive links as they go live, with no mention of us.
6Monthly cycle, review call about 30 minutes (estimate)
Report and review monthly
We compile live links, target URLs and anchors into a report ready for your branding, then review strategy with you. You pass the report to clients. You receive updated priorities for next month.
05Deliverables
What you get
| Deliverable | What it is | Cadence | Starts in |
|---|---|---|---|
| Scoping call | Call to confirm client sites, markets, branding and reporting needs | One-time | Week 1 |
| Access and branding setup | Agreed plan for site access, sender names and report branding | One-time | Week 1, after scoping |
| Backlink audit | Review of each client's links, content and competitors, with link gaps and priority pages | One-time per client site | After access is granted; typically 3-7 days per site (estimate) |
| Target and link type plan | Agreed list of link types and target page priorities for each client | Quarterly review | After the audit; typically 2-4 days (estimate) |
| Prospect research | Relevant sites checked for fit with the client's topic before outreach | Monthly | Before outreach begins |
| Outreach under your brand | Emails sent in your agency's name to approved prospects | Monthly | After targets are approved |
| Content placements | Content arranged on prospect sites where outreach is accepted | Monthly | After outreach replies |
| Link report without our branding | Report listing links earned and work done, ready to pass to your client | Monthly | End of first full month |
06Compare
White-label link building: in-house team, agency or Pugmarks Media
Swipe to compare →
| Criteria | In-house | Typical agency | Pugmarks |
|---|---|---|---|
| Time to start | Recruiting and training, often weeks to months | Varies by provider and onboarding queue | Scoping call, then access and branding setup in week 1 (estimate) |
| Specialisation | Depends on the hires you make | Often broad SEO with link building as one line | Team of 25+ SEO specialists, with outreach as a defined service |
| Reporting | Built and maintained by you | Often branded to the provider | Monthly reports without our branding |
| Cost model | Salaries, tools and management time | Retainer or per-link fees, varies | Scope-based quote; see our pricing page |
| Risk | Capacity gaps if staff leave or are ill | Varies with vetting and transparency | Fit checks on prospects before outreach; results are not guaranteed |
| Flexibility | Fixed headcount, slower to scale | Depends on contract terms | Scope set by number of client sites and markets |
07Cost
What does white-label link building cost?
White-label link building is priced by scope, not a flat rate. The main factors are how many client sites you resell, how many pages and locations need links, and how competitive each market is. To get a quote, share your client list and goals through our contact page, or see the pricing page for how we scope work.
Package prices are published so you can compare before you call.
See all packages11Years in business
08Proof
Results for clients like you
Only results our clients have approved for publication. No made-up logos or numbers.
FAQ
Frequently asked questions
Still have a question?
Ask us directly. We reply with honest next steps, even if that means we're not the right fit.
Ask our teamWhat does a white label link building agency do?
A white label link building agency earns backlinks for another agency's clients and delivers the work under the reseller's brand. The provider researches prospects, sends outreach and arranges placements. You stay the client's only contact, and the reports you pass on carry your name, not ours.
How much does white label link building cost?
The cost depends on scope, not a flat rate. The main factors are how many client sites you resell, how many pages and locations need links, and how competitive each market is. Share your client list and goals through our contact page, or see the pricing page for how we scope work.
Is white label link building safe for my clients' sites?
White label link building is safe when links come from relevant, trusted sites and are earned through real outreach. Risk rises with bulk lists, paid networks and irrelevant targets. We check each prospect for fit before outreach, and you approve targets first. Search engines' rules change, so no provider can remove risk entirely.
How long does it take to start white label link building?
Most engagements begin with a scoping call, then access and branding setup in the first week. The backlink audit follows, typically 3-7 days per client site, and outreach starts after targets are agreed. These timings are estimates. Your site count and how quickly we get account access affect the schedule.
Will my clients know you are doing the work?
No. Outreach goes out in your agency's name or a sender name you approve, and monthly reports carry no Pugmarks Media branding. Your clients deal only with you. We agree sender names and report branding during setup, before any outreach begins.
Who should use a white label link building service?
Small SEO agencies, freelance consultants at capacity and web design studios adding SEO are the usual fit. Each sells SEO or wants to but lacks an outreach team. A team of 25+ SEO specialists handles the research and outreach, so you can offer link building without hiring.
Do you offer monthly SEO packages or only link building?
Our white-label service covers link building only. For wider monthly SEO work, such as on-page fixes and reporting, see our SEO packages. Which fits depends on whether you resell links alone or need a full program for a client. Contact us and we can advise.
How often will I receive link building reports?
Reports arrive monthly, without our branding, so you can pass them straight to your clients. Each report covers the outreach and placements completed for that client site. We agree the format and branding during setup. Results vary and are not guaranteed, because link impact depends on the site and market.
09Keep reading
Related services and guides
Our related pages cover SEO packages, local SEO services, WordPress SEO and how much SEO costs, each with its own scope and fit.
Get in touch
Talk to our team about white-label link building
Share your client list and goals, and we will confirm scope, site access and branding before any outreach starts.
