Free SEO tools and checklists

Free SEO tools and checklists for business owners who want to check their site and plan the next fixes on their own, without a sales call first.

Browse free SEO checklists Talk to our team about your plan
  • Step-by-step checklists for page basics and content planning
  • Tools you can use on your own, with no sign-up required
  • Optional follow-up from our team, based on what you find

Quick answer

Free SEO tools and checklists are self-serve resources that help you check a website's search basics and plan fixes without hiring an agency. Pugmarks Media provides step-by-step checklists for page basics and content planning, plus tools that need no sign-up. Use them to find issues, then decide what to fix first.

01Articles

All articles

10 pages. Pages that are not published yet are listed as planned.

AEO GEO · planned

AI crawler access checklist

AEO GEO · planned

AI prompt tracking template

AEO GEO · planned

AI search KPI report template

AEO GEO

AI visibility audit checklist

Use this AI visibility audit checklist to see how your site appears in AI answers and search, and find fixes to prioritise. Talk to our team to begin.

AEO GEO · planned

AI-search readiness audit

An AI-search readiness audit shows whether your website can be understood and cited by AI search tools, and what to fix first. Contact us to learn more.

ASO

ASO checklist & keyword tool

Use this ASO checklist to review app store optimization tools for keywords, listings and reviews, then ask our team how we can help plan the work.

Dental

Dental SEO checklist

Practical dental SEO checklist for practice owners: audit your website, fix local listings and plan content, then talk to us about next steps.

Legal · planned

Law firm SEO audit tool

See how a law firm SEO audit works: a discovery call, a site review and an agreed work plan before any changes go live. Contact us to discuss your firm.

Healthcare · planned

Medical SEO checklist

Use this medical SEO checklist to review the search basics for your clinic website, then book a discovery call and site audit to plan next steps.

Pricing

SEO cost calculator

Plan your SEO budget with our SEO cost calculator, then talk to our team about a discovery call and work plan before any changes go live for your site.

Get in touch

Talk to our team about your next SEO steps

If you want help turning a checklist into a plan, start with a discovery call and a site audit. We agree the strategy and work plan with you before any changes go live. Timings depend on your site size and account access.