Free SEO tools and checklists
Free SEO tools and checklists for business owners who want to check their site and plan the next fixes on their own, without a sales call first.
- Step-by-step checklists for page basics and content planning
- Tools you can use on your own, with no sign-up required
- Optional follow-up from our team, based on what you find
Quick answer
Free SEO tools and checklists are self-serve resources that help you check a website's search basics and plan fixes without hiring an agency. Pugmarks Media provides step-by-step checklists for page basics and content planning, plus tools that need no sign-up. Use them to find issues, then decide what to fix first.
01Articles
All articles
10 pages. Pages that are not published yet are listed as planned.
AI crawler access checklist
AI prompt tracking template
AI search KPI report template
AI visibility audit checklist
Use this AI visibility audit checklist to see how your site appears in AI answers and search, and find fixes to prioritise. Talk to our team to begin.
AI-search readiness audit
An AI-search readiness audit shows whether your website can be understood and cited by AI search tools, and what to fix first. Contact us to learn more.
ASO checklist & keyword tool
Use this ASO checklist to review app store optimization tools for keywords, listings and reviews, then ask our team how we can help plan the work.
Dental SEO checklist
Practical dental SEO checklist for practice owners: audit your website, fix local listings and plan content, then talk to us about next steps.
Law firm SEO audit tool
See how a law firm SEO audit works: a discovery call, a site review and an agreed work plan before any changes go live. Contact us to discuss your firm.
Medical SEO checklist
Use this medical SEO checklist to review the search basics for your clinic website, then book a discovery call and site audit to plan next steps.
SEO cost calculator
Plan your SEO budget with our SEO cost calculator, then talk to our team about a discovery call and work plan before any changes go live for your site.
Get in touch
Talk to our team about your next SEO steps
If you want help turning a checklist into a plan, start with a discovery call and a site audit. We agree the strategy and work plan with you before any changes go live. Timings depend on your site size and account access.

