SEO packages

Monthly SEO packages for businesses that want ongoing technical fixes, on-page work, content and link building, with a fixed scope agreed before work starts.

Get a package recommendationCompare what each package includes
  • Team of 25+ SEO specialists
  • Progress reports every month
  • Strategy and work plan agreed before any changes go live

Quick answer

Monthly SEO packages are ongoing search engine optimization plans that give you a fixed scope of technical fixes, on-page optimization, content and link building, repeated every month. Pugmarks Media agrees the scope and work plan with you before any changes go live, then reports progress monthly. The cost depends on how many pages and locations are covered and how competitive your market is.

01Overview

What is SEO packages?

An SEO package is a defined bundle of search engine optimization work, such as technical fixes, on-page changes, content and link building, sold as a single plan with a set scope. Monthly SEO packages repeat that scope every month, so the work keeps going and builds up over time.

A package is different from hourly or one-off SEO work. You and the agency agree up front which tasks are covered, how many pages or locations are included and what gets reported. That shared scope lets you see what you are paying for and check each month's work against it.

Here is an example. A plumbing company with one location and a 20-page website might choose a package that covers fixing crawl errors, rewriting title tags and headings on its service pages, publishing one new article answering a common customer question, and updating its Google Business Profile. Each month, the company gets a report showing which of those tasks were completed.

Packages usually differ by size rather than by type of work. A larger package typically covers more pages, more locations, more content and more link outreach, because bigger sites and more competitive markets need more effort. A local package puts more weight on location pages and map listings. An ecommerce package puts more weight on category and product pages.

No package is best in general. The right one is the one whose scope fits your site's actual problems, which is why an SEO audit is a sensible first step. For a closer look at how tiers are usually structured, see our guide to how SEO packages work.

02Fit

Who SEO packages is for

Small businesses with no in-house SEO

Owners who know search matters but have no one to do the work. A monthly SEO package gives you a fixed list of tasks and a progress report each month. See our SEO for small businesses page for options sized to smaller sites.

Service businesses targeting local customers

Plumbers, clinics, law firms and similar businesses that want to show up for searches in their area. The package covers location pages, on-page fixes and links tied to the towns or cities you serve.

Online stores with large catalogs

Ecommerce teams whose product and category pages aren't getting indexed or ranked. Monthly technical fixes and on-page work focus on your highest-value categories first. Larger stores can also look at our ecommerce SEO services.

Sites recovering from a redesign or traffic drop

Businesses that lost visibility after a site migration, redesign or broken redirects. Work typically starts with an SEO audit, then monthly fixes follow the agreed plan.

Marketing teams that need extra hands

In-house marketers who set the strategy but don't have time for technical fixes, content production or link outreach. You keep control of priorities, and our team works through the agreed scope each month.

Companies launching a new website

Businesses building or rebuilding a site that want SEO planned in from the start. We handle web design and development as well as SEO, so the page structure and keyword map can be planned together.

03Scope

What's included

  1. Technical SEO auditA crawl of your site that finds indexing, speed, mobile and redirect problems, so you know which issues to fix first before any content work begins.
  2. Monthly technical fixesFixes for crawl errors, broken redirects and schema markup, worked through each month in priority order, so search engines can read and index your pages.
  3. On-page optimizationUpdated titles, meta descriptions, headings and internal links on your key pages, so each page clearly matches the search terms your customers use.
  4. Content creation and refreshesNew pages and articles, plus updates to older ones, written for the keywords in your plan. Useful for service businesses and stores with gaps in content.
  5. Link building outreachOutreach to relevant websites to earn links back to your pages. Links tied to your industry or service area can help search engines trust your site.
  6. Monthly progress reportsA report each month showing the work completed, what changed in your search visibility and what comes next, so you can check progress against the agreed scope.

04Process

How our SEO packages works

6 steps. You always know what's next.

The same path for every engagement.

  1. 1Under 1 week (estimate)

    Hold a discovery call

    We ask about your business, target customers, service areas and goals. You share your website and any past SEO history. You get a clear picture of which package scope is likely to fit.

  2. 2About 1 week (estimate)

    Audit your site

    Our team crawls your site for indexing, speed, mobile and redirect problems, and also reviews your content and links. You give us access to analytics and Search Console. You receive a prioritized list of issues.

  3. 31-2 weeks (estimate)

    Agree strategy and work plan

    We map your target search terms to specific pages and set out the monthly tasks. You review the plan and approve it. No changes go live until you have signed off on the scope and work plan.

  4. 4Weeks 2-4, then ongoing (estimate)

    Fix technical issues first

    We work through crawl errors, broken redirects and schema markup in priority order. You approve changes or give us developer access. You get a site that search engines can crawl and index more easily.

  5. 5Monthly, from month 2 (estimate)

    Optimize pages and publish content

    We update titles, meta descriptions, headings and internal links, then create or refresh pages and articles. You check the drafts for accuracy. You end up with pages that match what your customers search for.

  6. 6Monthly, ongoing (estimate)

    Build links and report monthly

    We do outreach to relevant sites and track rankings, traffic and the work completed. You get a monthly progress report and a review of the next month's priorities, which we adjust based on what changed.

05Deliverables

What you get

Deliverables in a monthly SEO package: what each one is, how often it happens and when it starts
DeliverableWhat it isCadenceStarts in
Discovery callReview of your business, customers, service areas and goalsOne-timeWeek 1 (estimate)
Technical SEO auditSite crawl for indexing, speed, mobile and redirect issuesOne-time, then rechecked quarterlyWeeks 1-2 (estimate)
Strategy and work planTarget search terms mapped to pages, agreed before changes go liveOne-time, reviewed quarterlyWeeks 2-4 (estimate)
Technical fixesCrawl errors, redirects and schema markup fixed in priority orderMonthlyAfter work plan approval
On-page optimizationTitles, meta descriptions, headings and internal links on key pagesMonthlyAfter work plan approval
Content creation and refreshesNew pages and articles plus updates to existing contentMonthlyAfter work plan approval
Link buildingOutreach for relevant links to your siteMonthlyAfter on-page basics are in place
Local SEO workLocation pages and local links, for businesses serving set areasMonthly, if in scopeAfter work plan approval
Progress reportSummary of work done, changes made and search performanceMonthlyEnd of first full month
Strategy reviewCheck of priorities against results and any change in goalsQuarterlyAfter the first quarter

06Compare

SEO packages: in-house team, agency or Pugmarks Media

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How an in-house SEO hire, a typical agency and a Pugmarks Media monthly SEO package compare on start time, skills, reporting, cost, risk and flexibility
CriteriaIn-houseTypical agencyPugmarks Media
Time to startDepends on hiring and onboarding a new employeeVaries by agency; often starts with an auditDiscovery call and site audit first; timing depends on site size and account access
SpecialisationUsually one generalist covering many tasksVaries; may be one account manager or a wider teamTeam of 25+ SEO specialists
ReportingSet internally; depends on your own processVaries by agency and contractMonthly progress reports
Cost modelSalary, benefits, tools and trainingMonthly retainer, hourly or project feesMonthly package with scope agreed up front; cost depends on pages, locations and competition
RiskKnowledge gap if the employee leavesUnclear scope if tasks are not definedStrategy and work plan agreed before any changes go live
FlexibilityLimited by one person's skills and timeDepends on contract termsScope matched to site needs; terms

07Cost

What does SEO packages cost?

The cost of a monthly SEO package depends on scope: how many pages and locations are covered, how much content and link building each month includes, and how competitive your market is. A local service business with a small site usually needs less work than an online store with a large catalog. To get a quote, tell us about your site and goals and we will recommend a package scope. For a breakdown of the cost factors, read our guide on how much SEO costs.

Package prices are published so you can compare before you call.

See all packages
11Years in business

08Proof

Results for clients like you

Only results our clients have approved for publication. No made-up logos or numbers.

FAQ

Frequently asked questions

Still have a question?

Ask us directly. We reply with honest next steps, even if that means we're not the right fit.

Ask our team
Are cheap SEO packages worth it?

Affordable SEO packages can be worth it if the scope is clear and the work fits your site. A low-cost plan that covers only a few pages, or that sends links from unrelated sites, may do little or even cause problems. Before you sign, ask which tasks are done each month, how many pages are covered and what the report will show. Our guide to how SEO packages work lists the questions to ask.

How long does it take to see results from a monthly SEO package?

SEO results usually build over several months, not weeks, and they are not guaranteed. Timing depends on how competitive your search terms are, the condition of your site at the start and how quickly fixes go live. Technical fixes can affect how well your pages get indexed fairly early. Content and links typically take longer to show up in rankings and traffic.

What is the difference between a local SEO package and a regular SEO package?

A local SEO package targets searches in specific towns or cities, while a regular SEO package targets searches by topic wherever people search from. Local work typically includes location pages, local links and on-page changes tied to your service areas. Regular packages put more weight on content and links for broader search terms. Some businesses need both, and we scope the mix during the discovery call.

Do SEO packages include website design?

Our monthly SEO packages cover SEO work only: technical fixes, on-page optimization, content and link building. A full redesign is not included. If the audit shows your site structure or templates are holding back search performance, we flag it and can scope design or development work separately, since Pugmarks Media also builds websites. Combining a redesign with SEO helps keep redirects and page structure intact during a relaunch.

Can I change or upgrade my SEO package later?

Monthly SEO packages can usually be adjusted as your needs change, for example when you add locations, launch new products or move into more competitive search terms. We review the strategy and work plan regularly, and any change in scope is agreed with you before the work begins. That way each month's report still matches the tasks you are paying for.

How do I choose the right SEO package for my business?

The right SEO package matches your site size, the number of locations you serve and how competitive your market is. A small service business usually needs a narrower scope than an online store with thousands of products. Start with an audit so the package rests on real issues, not guesswork. Our SEO audit service can be the first step, and our case studies show how scopes have been set up for other businesses.

What do you need from me to start an SEO package?

To start an SEO package we need access to your website, analytics and Search Console, plus a short briefing on your customers, services and goals. Every engagement begins with a discovery call and a site audit. How long setup takes depends on the size of your site and how quickly you can grant account access. Slow access is the most common reason a start date slips.

Is a monthly SEO package better than one-off SEO work?

A monthly SEO package suits businesses that want work to keep building over time, and one-off work suits a specific, fixed problem. Search engines keep recrawling sites, competitors keep publishing, and content and links usually add value gradually. One-off projects such as an audit or a migration check fit a defined issue. Many businesses start with a single audit and then move to a monthly plan.

Get in touch

Book a discovery call about your SEO package

Tell us about your site, locations and goals. We'll recommend a monthly package scope and explain what it covers.