Ecommerce SEO services

For online store owners who want shopper search traffic to reach product and category pages, we provide ecommerce SEO with audits, keyword mapping and monthly reporting.

Get a free audit planSee how the work is scoped

Store-wide technical audits covering crawlability and duplicate URLs
Keyword mapping that assigns each product and category page a target
Monthly progress reporting on work completed and next steps

Quick answer

An ecommerce SEO company improves an online store's technical setup, product pages, category pages and content so search engines can find and show them to shoppers. Pugmarks Media does this through a site audit, keyword-to-page mapping, agreed fixes and monthly reporting. Timelines depend on catalog size and platform.

01Overview

What is Ecommerce SEO?

Ecommerce SEO is the work of making an online store easier for search engines to crawl, understand and show to shoppers who are ready to buy. It covers the store's technical setup, category pages, product pages and supporting content. An ecommerce SEO company handles this work so your pages appear for the searches your customers actually type.

Ecommerce stores face problems that ordinary websites rarely do. A single product can sit at several URLs because of filters, sort orders and variants. Search engines may then spend their time on near-duplicate pages and skip the ones that matter.

Here is a concrete example. A store sells running shoes in 40 colors and sizes, and each filter combination creates a new URL. The category page "women's trail running shoes" competes with its own filtered copies, and none of them ranks well. Fixing this means choosing one main URL, using canonical tags (a signal that names the preferred version of a page) and rewriting the category page around the terms shoppers use.

Good ecommerce SEO also works at the page level. Each product and category page gets a clear target search term, a descriptive title, useful copy, and internal links from related pages. Platform matters too, so the work differs on Shopify SEO projects and Magento SEO projects.

Many of the underlying fixes fall under technical SEO, which covers crawling, indexing and site speed. Ecommerce SEO combines those fixes with page and content work built around how people shop.

02Fit

Who Ecommerce SEO is for

Store owners with large catalogs

Stores with thousands of products often have filters and variants that create duplicate URLs. We audit crawlability and indexing, then fix the structure so key product and category pages get attention.

Shopify merchants

Merchants on Shopify who see thin collection pages or duplicate product URLs get template-level fixes and keyword mapping. See our Shopify SEO page for platform detail.

Magento store teams

Teams running Magento with slow pages or heavy layered navigation get a prioritized fix list for speed, canonical tags and faceted URLs. Details are on our Magento SEO page.

Stores after a replatform or redesign

Owners who have moved platforms or redesigned and then noticed drops in organic visits get an audit of redirects, templates and indexing to find what changed.

Multi-region sellers

Brands selling in several markets get help with duplicate content across regions and with mapping search terms to the right country pages.

Stores relying on paid traffic

Owners who depend on ads and want steadier shopper traffic get category and product page improvements, with monthly reporting on work completed.

03Scope

What's included

Store-wide technical auditWe review crawlability, indexing, templates and duplicate URLs across your catalog. Store owners get a prioritized list of issues affecting product and category pages.
Keyword-to-page mappingWe group shopper search terms by intent and assign each to a category, product or guide page, so your team knows which page targets which query.
Category page optimizationWe update titles, headings, copy and internal links on key category pages, which often carry the broadest buying searches for stores of any size.
Product page guidanceWe provide template and copy guidance for titles, descriptions, images and structured data, so merchants can apply consistent changes across many products at once.
Faceted navigation fixesWe give developers a prioritized task list for filters, sort orders, canonical tags and speed, reducing near-duplicate URLs that compete for crawl attention.
Monthly reportingWe report monthly on work completed and next steps, so store owners and marketing leads can see what changed and what is planned.

04Process

How our Ecommerce SEO works

6 steps. You always know what's next.

The same path for every engagement.

1Days 1-3 (estimate)
Hold a discovery call
We learn your catalog size, platform, markets and sales goals. You share store access, analytics and Search Console details. You receive a short summary of scope and the questions we still need answered.
2Weeks 1-2 (estimate)
Audit the whole store
We crawl the store and review indexing, templates, faceted navigation, duplicate URLs and page speed. You provide platform and tool access. You receive a prioritized list of issues affecting product and category pages.
3Weeks 2-3 (estimate)
Map keywords to pages
We group shopper search terms by buying intent and assign each to a category, product or guide page. You review the map and flag priority ranges. You receive a page-by-page targeting document.
4Week 3-4 (estimate)
Agree strategy and work plan
We turn audit findings and the keyword map into a sequenced plan with owners for each task. You approve it before anything changes on the live store. You receive the signed-off plan.
5Months 1-2 (estimate)
Fix and optimize key pages
We work through the plan: technical fixes first, then category page titles, headings, copy and internal links, then product template guidance. You approve changes or have your developers apply them. You receive a change log.
6Monthly, ongoing
Report monthly and refine
We track completed work, indexing and search performance, then adjust priorities as new products and seasons arrive. You join a review call as needed. You receive a monthly report with next steps.

05Deliverables

What you get

Ecommerce SEO deliverables with how often each is provided and when it typically starts (timings are estimates)
Deliverable	What it is	Cadence	Starts in
Discovery call summary	Written scope covering catalog size, platform, markets and open questions	One-time	Days 1-3
Store-wide technical audit	Review of crawlability, indexing, templates, faceted navigation and duplicate URLs	One-time, with re-checks as needed	Weeks 1-2
Prioritized issue list	Ranked fixes affecting product and category pages	One-time, updated as work progresses	Weeks 1-2
Keyword-to-page map	Shopper search terms grouped by intent and assigned to category, product or guide pages	One-time, reviewed quarterly	Weeks 2-3
Category page optimization	Updated titles, headings, copy and internal links on key category pages	Monthly	After the work plan is agreed
Product page guidance	Recommendations for titles, descriptions and templates your team can apply	Monthly	After the work plan is agreed
Supporting content plan	Buying guides and articles that support category and product pages	Quarterly	After keyword mapping
Progress report	Work completed, findings and next steps	Monthly	End of the first month

06Compare

Ecommerce SEO: in-house team, agency or Pugmarks Media

Swipe to compare →

Comparison of in-house ecommerce SEO, a typical agency and Pugmarks Media across six criteria
Criteria	In-house	Typical agency	Pugmarks
Time to start	Depends on hiring and training	Varies by contract and onboarding	Starts with a discovery call and site audit; timing depends on site size and account access
Specialisation	Deep knowledge of your own store; narrower SEO range	Ranges from generalist to ecommerce-focused	25+ SEO specialists, with ecommerce audits and keyword mapping
Reporting	Set by your internal team	Varies; often monthly or quarterly	Monthly reports on work done and next steps
Cost model	Salaries, tools and training	Retainer or project fee	Scoped to catalog size, markets and competition; see pricing page
Risk	Single points of failure if key staff leave	Quality depends on the team assigned	Strategy and work plan agreed before changes go live
Flexibility	High control over priorities; capacity limited by headcount	Depends on contract terms	Scope can be adjusted as the store and goals change

07Cost

What does Ecommerce SEO cost?

Ecommerce SEO cost depends on the scope of work, mainly the number of products and category pages, how many markets or languages the store serves, and how competitive your product searches are. Platform and the current state of the site also matter, since a store with heavy duplicate URLs needs more technical work. For a quote based on your catalog, see our pricing page or contact our team.

Package prices are published so you can compare before you call.

See all packages

11Years in business

08Proof

Results for clients like you

Only results our clients have approved for publication. No made-up logos or numbers.

Dental · Houston, TX · Example+118%Calls from the Google listing per month

Three-dentist general practice, Houston

FAQ

Frequently asked questions

Still have a question?

Ask us directly. We reply with honest next steps, even if that means we're not the right fit.

Ask our team

What does an ecommerce SEO company do?

An ecommerce SEO company improves an online store's technical setup, category pages, product pages and supporting content so search engines can find and show them to shoppers. Pugmarks Media starts with a site audit, then maps keywords to pages, agrees fixes with you and reports monthly on the work done.

How much does ecommerce SEO cost?

Ecommerce SEO cost depends on scope: the number of products and categories, how many markets or languages you serve, how competitive your searches are, and the current state of the site. A store with heavy duplicate URLs needs more technical work. See our pricing page or contact us for a quote based on your catalog.

How long does ecommerce SEO take to work?

Ecommerce SEO usually takes months, not days, to show effects in search, and the pace depends on catalog size, platform and competition. Our audit and first fixes typically fall in the first few weeks, which are estimates. Results are not guaranteed, because search engines decide when and how pages are shown.

Do I need ecommerce SEO if I already run paid ads?

Many stores use both, because they do different jobs. Paid ads bring traffic while you pay for clicks, while SEO works on the pages that earn unpaid search visits over time. If you want background on paid search, read what PPC is. We can review where your store stands before you decide.

Can you work with Shopify or Magento stores?

Yes, we work with both platforms and others. Shopify stores often need fixes to thin collection pages and duplicate product URLs, while Magento stores often need speed and faceted navigation work. Platform detail is on our Shopify SEO and Magento SEO pages.

What happens after I contact an ecommerce SEO agency?

The first step is a discovery call, followed by a site audit. We then agree a strategy and work plan with you before any changes go live, and the first fixes follow that plan. How long each step takes depends on your site size and how quickly we get access to your accounts.

How do I know the SEO work is happening?

You receive monthly reports covering work completed and next steps, so you can see what changed on your store and what comes next. Changes follow the plan you approved at the start. You can also look at our case studies and client reviews for how we work.

Is ecommerce SEO different from technical SEO?

Yes, ecommerce SEO is broader. Technical SEO covers crawling, indexing and speed, and it is one part of ecommerce SEO, which also includes keyword mapping, category and product page work and content. Stores with large catalogs often need strong technical work first. See our technical SEO service for detail.

Get in touch

Start with a discovery call and site audit

Share your catalog size and platform. We send a scope summary and work plan before any changes go live.

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