Web design agencies adding SEO
A client asks how to appear in search after launch. You sell SEO under your brand, and our team handles the audit, on-page work and fixes, with a monthly report you can present as yours.
White-label SEO reseller
A white label SEO reseller service for agencies and freelancers: you sell SEO under your brand, and our team delivers the work with monthly reports.
Request a reseller scope Compare reseller plans
- Written scope that defines deliverables and limits before work starts
- Monthly reports you can present under your own brand
- Discovery call and site audit before any changes go live
Quick answer
A white label SEO reseller service lets an agency or freelancer sell search engine optimization under its own brand while Pugmarks Media does the work unseen. The reseller owns the client relationship and sets the scope. We deliver audits, on-page work and fixes, and supply monthly reports the reseller can present as its own.
01Overview
What is white-label SEO reseller?
White-label SEO reselling is an arrangement where one business sells search engine optimization to its own clients, and a specialist provider does the work without its name appearing. The reseller keeps the client relationship, the pricing and the branding. The provider stays in the background.
Here is a concrete example. A web design agency launches a site for a dental supply store, and the owner asks how to appear in search results. The agency sells an SEO service under its own name, sends us the scope and access details, and our team handles the audit, on-page changes and technical fixes.
Each month, the agency receives a report it can present as its own. The store owner sees one provider. The agency does not need to hire and train SEO staff to offer the service.
This model differs from referring a client elsewhere. In a referral, the client ends up with another company. In a reseller setup, the agency stays the single point of contact and decides what is sold.
It also has limits worth knowing. The reseller is still accountable to the client, so the written scope should state what is and is not included. Choosing a provider is partly a question of reporting, communication and how clearly deliverables are defined.
If you are weighing whether to outsource or build a team, our SEO outsourcing guide covers the trade-offs in more detail.
02Fit
Who white-label SEO reseller is for
Freelancers who outgrow solo delivery
A freelance developer or marketer has more SEO requests than hours. You keep the client and the pricing, and we take on the technical and on-page work.
Marketing agencies without an SEO team
A PR, social or paid media agency gets asked for organic search. You gain a delivery team without hiring, and clients see one provider.
Agencies with many small clients
Several single-location clients need steady work each month. We use a written scope per client, so deliverables and limits stay clear as your client list grows.
Consultancies serving local businesses
Your clients are shops, clinics or service firms that need local visibility. We cover site audits, page optimization and technical fixes, and you handle the relationship.
Agencies serving clients in other markets
You sell to clients in a region where you lack SEO capacity. Our team of 25+ SEO specialists works behind your brand, starting with a discovery call and site audit.
03Scope
What's included
- Site audit per clientWe review technical issues, content gaps and current keyword coverage on each client site, so you can scope work and quote your client with a clear picture.
- Keyword research and mappingWe map target terms to the client's pages and search intent, giving agencies a documented plan they can explain to a non-technical client.
- On-page optimizationWe update titles, headings, meta descriptions, internal links and copy on the client's site, so your designers and developers don't have to take on SEO tasks.
- Technical SEO fixesWe recommend or apply fixes for crawl, speed and indexing issues, agreed in the work plan before any changes go live on a client site.
- Monthly white-label reportsWe supply a monthly report you can present under your own brand, so your client sees one team and you keep the relationship.
- Dedicated point of contactEach client site gets one contact on our side, backed by a team of 25+ SEO specialists, so freelancers and agencies always know who to ask.
04Process
How our white-label SEO reseller works
6 steps. You always know what's next.
The same path for every engagement.
11 call, usually within the first week (estimate)
Hold a discovery call
We talk through your client mix, the sites you plan to resell SEO on, and your reporting needs. You provide client goals and brand rules. You receive a short summary of what we need next.
21-5 days (estimate)
Get access to client accounts
We request access to the client's site, analytics and search console. You arrange permissions with your client. Access speed often sets the pace for everything after it, so we track what is still missing.
3Weeks 1-2 (estimate)
Audit each client site
We review technical issues, content gaps and current keyword coverage. You receive a written audit you can use to scope and quote the client, with findings explained in plain language.
4About 1 week (estimate)
Agree strategy and work plan
We map target terms to pages and search intent, then propose a prioritized work plan. You review and approve it. Nothing goes live on the client's site until the plan is agreed.
5Weeks 2-4 (estimate)
Apply the first fixes
We update titles, headings, meta descriptions and internal links, and fix or recommend technical changes, following the approved plan. You receive a change log you can share with your client.
6Monthly, ongoing
Report monthly under your brand
We send a monthly report covering work completed, findings and next actions, formatted for your branding. You present it to your client and tell us what to adjust for the following month.
05Deliverables
What you get
| Deliverable | What it is | Cadence | Starts in |
|---|---|---|---|
| Discovery call | Call on your client mix, goals and reporting needs | One-time | Week 1 |
| Account access setup | Site, analytics and search console permissions arranged with your client | One-time | Days 1-5 after the call |
| Site audit | Review of technical issues, content gaps and keyword coverage per client site | One-time | Weeks 1-2 |
| Strategy and work plan | Agreed plan and priorities, approved by you before changes go live | One-time | After the audit |
| Keyword research and mapping | Target terms matched to client pages and search intent | One-time, then reviewed quarterly | After the audit |
| On-page optimization | Updates to titles, headings, meta descriptions, internal links and copy | Monthly | After plan approval |
| Technical SEO fixes | Recommended or applied fixes for issues found in the audit | Monthly | After plan approval |
| White-label report | Branded progress report you can present as your own | Monthly | First full month of work |
06Compare
White-label SEO reseller: in-house team, agency or Pugmarks Media
Swipe to compare →
| Criteria | In-house | Typical agency | Pugmarks |
|---|---|---|---|
| Time to start | Hiring and training first, often months | Depends on contract and onboarding | Discovery call and site audit first, then an agreed work plan |
| Specialization | Limited to the skills you hire | Varies by agency; may be general marketing | 25+ SEO specialists on technical, on-page and link work |
| Reporting | Built and branded by you | Often under the agency's own brand | Monthly reports you can present under your brand |
| Cost model | Salaries, tools and management time | Retainer or project fee, often fixed | Scope-based; depends on pages, locations and competition |
| Risk | Staff turnover and skill gaps fall on you | Client contact or branding may be exposed | Written scope sets deliverables and limits before work starts |
| Flexibility | Capacity fixed by headcount | Often tied to set packages or terms | Scope can be adjusted as your client mix changes |
07Cost
What does white-label SEO reseller cost?
The cost of white-label SEO reselling depends on scope: how many client sites you resell on, how many pages and locations each site covers, and how competitive each client's market is. A single-location site in a quiet niche needs less work than a multi-location site competing against established brands. Because these inputs vary by client, we scope each one in writing. To get a quote, see our pricing page or contact our team with your client mix.
Package prices are published so you can compare before you call.
See all packages11Years in business
08Proof
Results for clients like you
Only results our clients have approved for publication. No made-up logos or numbers.
FAQ
Frequently asked questions
Still have a question?
Ask us directly. We reply with honest next steps, even if that means we're not the right fit.
Ask our teamWhat is a white label SEO reseller?
A white label SEO reseller is a business that sells search engine optimization to its own clients while a specialist provider does the work under the reseller's brand. The reseller owns the client relationship and sets the client-facing scope. The provider stays unseen and supplies the delivery and reports.
How much do white label SEO reseller services cost?
Cost depends on scope: how many client sites you resell on, how many pages and locations each site covers, and how competitive each market is. We scope each client in writing so you can set your own margin. For a quote, see our pricing page or contact our team with your client mix.
How do I start reselling SEO to my clients?
Start with a discovery call, where we review your client mix and reporting needs. Next we get access to each client's site, analytics and search console, then run a site audit. We agree a strategy and work plan with you before any changes go live. The SEO reseller program page explains the steps.
How long does it take to onboard a reseller client?
Onboarding time depends on the size of the client's site and how quickly we get access to accounts. Every engagement begins with a discovery call and a site audit, and the first fixes follow the agreed plan. Access delays are the most common cause of slow starts, so arranging permissions early helps.
Will my clients know you are doing the work?
No, the work is delivered under your brand. You keep the client relationship, pricing and communication, and our team stays in the background. We supply monthly reports that you can present as your own. Brand rules and how you want to handle client contact are agreed during the discovery call.
Who should use a white label SEO reseller service?
Web design agencies, freelancers and marketing agencies without an in-house SEO team are the usual fit. A common case is a client asking how to appear in search after a site launch. You gain delivery capacity without hiring, though you remain the point of contact for your client.
Can a reseller offer monthly SEO packages to clients?
Yes, many resellers package the work as a monthly service under their own name. We report monthly, which fits that model. What each package contains, and how it is priced to your client, is your decision. See our SEO reseller plans for how scope can be structured.
Is white label SEO risky for my agency?
The main risks are unclear scope, slow client access and weak communication, and all can be managed. We define deliverables and limits in writing before work starts, and results are not guaranteed because search rankings depend on many factors outside anyone's control. Read our SEO outsourcing guide for questions to ask any provider.
09Keep reading
Related services and guides
Reseller plans, the reseller program, white-label SEO for India and SEO packages for agencies are covered in the links below.
Get in touch
Book a discovery call about reselling SEO
We begin with a discovery call and site audit, then agree a work plan before any changes go live.
