Web design studios adding SEO
A studio finishes a site and the client asks how to get found. You sell monthly SEO under your name, and we deliver the audit, on-page updates and reporting.
SEO reseller plans
For agencies and consultants who want to resell SEO under their own brand. A monthly plan covers audits, on-page work, content support and monthly reporting.
Book a reseller scoping call Compare the SEO reseller program
- Monthly reporting for each client site
- Technical audits, on-page updates and link building
- White-label delivery under your brand
Quick answer
An SEO reseller plan is a monthly white-label bundle of search engine optimization work that Pugmarks Media delivers under an agency's or consultant's brand. The plan sets deliverables in advance, such as audits, on-page updates, content support and link building, with monthly reporting. Cost depends on scope, client sites and market competition.
01Overview
What is SEO reseller plans?
An SEO reseller plan is a recurring arrangement in which an agency or consultant sells search engine optimization to its own clients while a specialist provider does the work behind the scenes. The reseller keeps the client relationship, the invoice and the brand. The provider handles delivery and reporting.
Here is a concrete example. A web design studio finishes a site for a dental supply shop, and the owner asks how to get found on Google. The studio sells a monthly SEO service under its own name. We run the audit, update page titles and headings, and send a monthly report the studio presents as its own.
A plan matters because it fixes the scope in advance. Both sides know which deliverables arrive each month, so the reseller can price the service with confidence and avoid taking on work it cannot staff.
Plans are not the same as one-off projects. Search work builds over months, so the plan is a continuing service rather than a single audit or a set of page edits.
Pugmarks Media has been working since 2015, and our team includes 25+ SEO specialists. Every engagement starts with a discovery call and a site audit. We then agree a strategy and work plan with you before any changes go live.
If you are comparing options, the White-label SEO reseller page explains the wider model. The SEO reseller program page covers how the partnership runs day to day.
02Fit
Who SEO reseller plans is for
Marketing agencies without an SEO team
Agencies selling social or paid media often get SEO requests they cannot staff. Our team of 25+ SEO specialists does the work, so you avoid hiring and training.
Freelance consultants with a growing client list
Consultants who reach capacity can hand off technical audits, keyword mapping and content support. You keep the client relationship and the invoice.
Agencies serving local businesses
Clients with one location usually need local SEO tasks, such as Google Business Profile work, plus on-page fixes. A plan scopes these per client site.
Development shops bundling build and SEO
Teams that build sites can add technical SEO and monthly reporting as a recurring service. Scope depends on the number of sites and pages.
Agencies needing link building capacity
If your SEO work is in place but outreach is the bottleneck, a plan can add link building under your brand. Scope is set per plan.
03Scope
What's included
- Technical SEO auditWe review crawlability, indexing, site speed and on-page issues for each client site. Resellers receive a findings list they can present to clients under their own brand.
- Keyword research and mappingWe match target terms to the client's existing pages and search intent. Resellers get a clear map of which page targets which term, refreshed quarterly.
- On-page optimizationWe update titles, headings, internal links and page copy each month. Agencies without an in-house SEO team can offer this work without hiring or training staff.
- Content supportWe provide briefs or drafts for pages and articles, depending on the plan scope. Consultants at capacity can hand off writing preparation and keep the client relationship.
- Link buildingWe run outreach and link acquisition, with scope set by the plan. Resellers can pair it with our white-label link building service when a client needs more.
- White-label monthly reportingWe send a monthly report for each client site, branded to your agency. You can forward it to clients and discuss progress without building reports yourself.
04Process
How our SEO reseller plans works
6 steps. You always know what's next.
The same path for every engagement.
11-3 days (estimate)
Hold a discovery call
We ask about your client count, markets, goals and branding needs. You share the client site addresses and any past SEO work. You receive a short summary of scope and a proposed plan size.
2Depends on how fast access arrives
Get access to client accounts
You or your client grant access to the site, analytics and search console accounts. We confirm what we can edit directly. You receive an access checklist, so nothing blocks the audit.
3About 1 week (estimate)
Audit each client site
We review crawlability, indexing, site speed and on-page issues for every site. You provide business context, such as key services and locations. You receive a findings list you can present under your brand.
4About 1-2 weeks (estimate)
Agree strategy and work plan
We map target terms to existing pages and set monthly priorities from the audit. You review and approve the plan. No changes go live until you agree, and you receive the written work plan.
5Ongoing, monthly
Deliver monthly SEO work
We apply the approved fixes: titles, headings, internal links, page copy, content support and link building as your plan scope sets. You answer review questions and approve content. You receive a log of completed tasks.
6Monthly
Report and refine each month
We send a monthly report that you can rebrand for each client, then adjust next month's priorities from the data. You share client feedback. You receive the report and a short list of next steps.
05Deliverables
What you get
| Deliverable | What it is | Cadence | Starts in |
|---|---|---|---|
| Discovery call | Call covering client count, markets, goals and branding needs | One-time | Week 1 |
| Technical SEO audit | Review of crawlability, indexing, site speed and on-page issues per client site | One-time, then as needed | After account access is granted |
| Strategy and work plan | Agreed priorities and tasks, approved by you before changes go live | One-time, reviewed as needed | After the audit |
| Keyword research and mapping | Target terms matched to existing pages and search intent | Quarterly refresh | After strategy approval |
| On-page optimization | Updates to titles, headings, internal links and page copy | Monthly | After the first fixes are agreed |
| Content support | Help with new or improved page content tied to the keyword map | Monthly | After strategy approval |
| Link building | White-label outreach and link work, scoped per plan | Monthly | Depends on scope and site readiness |
| White-label report | Monthly report on work done, ready for your branding | Monthly | End of the first full month |
06Compare
SEO reseller plans: in-house team, agency or Pugmarks Media
Swipe to compare →
| Criteria | In-house | Typical agency | Pugmarks |
|---|---|---|---|
| Time to start | Recruiting and training first | Varies by agency onboarding | Discovery call and site audit first, then an agreed work plan |
| Specialization | Depends on the hires made | Often a generalist team | 25+ SEO specialists |
| Branding | Your own team, your own brand | Often under the agency's name | White-label delivery under your brand |
| Reporting | Built and maintained by you | Format set by the agency | Monthly reporting for each client site |
| Cost model | Salaries, tools and training | Retainer or project fee | Monthly plan priced by scope, sites and competition |
| Risk | Hiring and retention risk | Client contact may bypass you | Deliverables set in advance; results are not guaranteed |
| Flexibility | Slow to scale up or down | Set by contract terms | Plan size adjusts to client count and scope |
07Cost
What does SEO reseller plans cost?
The cost of an SEO reseller plan depends on three things: how much work each client site needs, how many pages and locations are covered, and how competitive the client's market is. A small local site usually needs less than a multi-location store competing for crowded terms. For a quote based on your client list, see our pricing page or contact our team.
Package prices are published so you can compare before you call.
See all packages11Years in business
08Proof
Results for clients like you
Only results our clients have approved for publication. No made-up logos or numbers.
FAQ
Frequently asked questions
Still have a question?
Ask us directly. We reply with honest next steps, even if that means we're not the right fit.
Ask our teamWhat is included in an SEO reseller plan?
An SEO reseller plan typically includes a technical audit, keyword research and mapping, monthly on-page updates, content support, link building and monthly reporting for each client site. Everything is delivered white-label under your brand. The exact mix depends on each client's site and goals, which we confirm on a discovery call.
How much does an SEO reseller plan cost?
The cost of an SEO reseller plan depends on how much work each client site needs, how many pages and locations are covered, and how competitive the market is. A small local site usually needs less than a multi-location store. Contact our team or see the pricing page for a quote based on your client list.
How long does it take to start an SEO reseller plan?
Most plans start with a discovery call, then access to client accounts, then a site audit, then an agreed strategy and work plan. Timing depends on the size of each site and how quickly access arrives. As an estimate, the audit takes about a week once access is granted.
Who is an SEO reseller plan for?
An SEO reseller plan suits web design studios, marketing agencies without an SEO team, and freelance consultants who have reached capacity. You keep the client relationship, invoice and brand. Our team of 25+ SEO specialists handles delivery, so you do not need to hire or train staff.
Are monthly SEO packages the same as reseller plans?
No. Monthly SEO packages are usually sold directly to a business owner, while a reseller plan is sold to an agency or consultant who resells the work under their own brand. The deliverables can look similar. You can compare direct options on our SEO packages page.
Will my clients know you are doing the work?
No. Delivery is white-label, so audits, reports and communication carry your brand, not ours. You remain the point of contact for the client. If you want to confirm how branding works for your setup, raise it on the discovery call.
Can a reseller plan cover website design and SEO together?
Our reseller plans cover SEO delivery. If you sell website design and SEO as one offer, you can build the site yourself and resell our SEO work alongside it. Agencies often start SEO right after a site launch. Ask us on a scoping call if you need something broader.
What are the risks of reselling SEO through a provider?
The main risks are quality control and results that vary. SEO outcomes are never guaranteed, since they depend on competition, site condition and search engine changes. You can reduce risk by approving the work plan before changes go live and reviewing monthly reports. Our SEO outsourcing guide covers this further.
09Keep reading
Related services and guides
This section links to related SEO reseller pages and guides, including the SEO reseller program, SEO packages, pricing and white-label link building for agencies and consultants.
Get in touch
Scope your SEO reseller plan with us
Book a discovery call and we will review your client list, markets and goals before proposing a plan size.
