Small web design agencies adding SEO
Agencies that build sites and keep hearing "can you get us found on Google?" get on-page, technical and local SEO delivered under their own brand, without hiring a specialist.
SEO reseller program
Our white-label SEO reseller program lets agencies, web designers and consultants sell SEO under their own brand, with a specialist team doing the work.
Book a scoping call Compare reseller plans
- Work delivered under your brand, without Pugmarks Media branding
- Monthly reporting you can pass on to your clients
- On-page, technical and local SEO delivery
Quick answer
The best SEO reseller program is the one that fits your clients, margins and reporting needs. Pugmarks Media's white-label SEO reseller program lets agencies, web designers and consultants sell SEO under their own brand, while our team handles on-page, technical and local SEO work and sends monthly reports.
01Overview
What is SEO reseller program?
An SEO reseller program is an arrangement where you sell search engine optimization to your clients under your own brand, while a specialist provider does the work behind the scenes. If you are weighing up the best SEO reseller program for your business, start by understanding this basic split between selling and delivering.
You own the client relationship, the pricing you charge and the conversations about goals. The provider handles tasks such as site audits, on-page changes, technical fixes and local SEO, then supplies reports you can present as your own.
Here is a concrete example. A web design studio finishes a site for a dental supplier, and the client asks who will help it appear in local searches. The studio adds an SEO line to its proposal, and our team carries out the audit, page updates and monthly reporting without Pugmarks Media branding appearing anywhere.
The model is often called white-label SEO, because the provider's name is removed from the finished work. It suits agencies, designers and consultants who want to offer SEO without hiring and training a team.
It does not remove your role. You still scope the offer, set client expectations and decide how to package it. Results from SEO depend on the site, the market and the competition, so no provider can promise specific rankings.
Our team has been offering SEO since 2015, and our reseller work draws on a team of 25+ SEO specialists. The sections below explain who the program suits, what it covers and how it starts.
02Fit
Who SEO reseller program is for
Freelance web designers with launch-ready sites
Designers who finish a site and want a monthly retainer get a specialist team for audits and fixes, plus monthly reports to hand to the client.
Marketing consultants with full client lists
Consultants who sell strategy but lack delivery capacity get hands-on SEO work done while they keep the client relationship, pricing and goal-setting.
Agencies with local business clients
Teams serving clinics, trades or shops with one or several locations get local SEO support, scoped by the number of locations and the client's market.
Growing agencies facing a hiring bottleneck
Agencies whose SEO demand has outgrown their staff can draw on our team of 25+ SEO specialists instead of recruiting and training, with monthly reporting included.
03Scope
What's included
- Site audit and strategyEvery engagement starts with a discovery call and a site audit, then a strategy and work plan agreed with you before changes go live. Built for agencies onboarding new clients.
- On-page optimizationUpdates to titles, headings, content and internal links on each client site. Web designers can offer this as a monthly retainer without hiring an SEO specialist.
- Technical SEO fixesOur specialists work through crawl, speed and indexing issues found in the audit. Agencies that build sites but lack technical SEO capacity can pass these tasks to us.
- Local SEO deliveryWork aimed at local search visibility for clients serving a town or region. Useful for resellers whose clients are small businesses with one or several locations.
- Monthly client reportingA report every month that you can present to your clients as your own. It helps consultants show progress without building reports from scratch.
- White-label deliveryWork is delivered under your brand, without Pugmarks Media branding. You keep the client relationship, set your own prices, and our team of 25+ SEO specialists does the work.
04Process
How our SEO reseller program works
6 steps. You always know what's next.
The same path for every engagement.
1About 1 week (estimate)
Hold the discovery call
We talk through your client, their goals, your branding needs and the access we require. You provide the site details and any commitments already made. You receive a clear scope for the engagement.
21-2 weeks (estimate)
Audit the client site
Our specialists review technical health, content and backlink profile. You provide access to the site, analytics and search accounts. You receive an audit with issues ranked by priority, ready to share under your brand.
31-2 weeks (estimate)
Agree strategy and work plan
We map target terms to pages and search intent, then draft a prioritized work plan. You review it and request changes. Nothing goes live on the client site until you approve the plan.
42-4 weeks (estimate)
Deliver the first fixes
We apply the first set of on-page, technical and local SEO fixes from the agreed plan. You provide approvals and any developer access. You receive a log of what changed and why.
5Monthly
Send white-label monthly reports
We prepare a monthly report on work completed and performance, without our branding. You add your commentary and pass it to the client. You keep ownership of the client conversation.
6Quarterly (estimate)
Review and refresh the plan
We revisit the roadmap and keyword targets as results and client priorities change. You share feedback and new goals from client calls. You receive an updated plan for the next period.
05Deliverables
What you get
| Deliverable | What it is | Cadence | Starts in |
|---|---|---|---|
| Discovery call | Conversation on client goals, branding needs and required access | One-time | Week 1 (estimate) |
| Site audit | Review of technical health, content and backlink profile, with issues ranked by priority | One-time per client site | Weeks 1-2 after the call (estimate) |
| Strategy and work plan | Target terms mapped to pages, agreed with you before changes go live | One-time, then reviewed as needed | After the audit (estimate) |
| On-page optimization | Updates to titles, headings, content and internal links | Monthly | After plan sign-off |
| Technical SEO fixes | Crawl, speed and indexing issues from the audit worked through | Monthly | After plan sign-off |
| Local SEO work | Local listing and location-page tasks for clients serving a local area | Monthly | After plan sign-off |
| White-label report | Progress report you can present under your own brand | Monthly | First reporting cycle after work begins |
06Compare
SEO reseller program: in-house team, agency or Pugmarks Media
Swipe to compare →
| Criteria | In-house | Typical agency | Pugmarks |
|---|---|---|---|
| Time to start | Recruiting and training first | Varies by provider | Discovery call and site audit first, then an agreed plan |
| Specialisation | Depends on who you hire | Often broad, many services | Team of 25+ SEO specialists |
| Reporting | Built and maintained by you | Varies, often branded by the agency | Monthly reports you can present as your own |
| Cost model | Salaries and tools, fixed | Retainer or project fees | Scoped by client sites, pages, locations and competition |
| Risk | Hiring risk and idle capacity | Agency may contact your client directly | Work delivered under your brand, with a plan agreed before changes go live |
| Flexibility | Limited by headcount | Limited by contract and package | Scope can be reviewed as your client list changes |
07Cost
What does SEO reseller program cost?
The cost of an SEO reseller program depends on the scope of work, the number of client sites, pages and locations involved, and how competitive each client's market is. A single-location site in a quiet niche needs less work than a multi-location business competing against many established sites. Monthly retainers start with a 3-month minimum. To get a quote, contact our team with your client mix, or see our pricing page and SEO reseller plans.
Package prices are published so you can compare before you call.
See all packages11Years in business
08Proof
Results for clients like you
Only results our clients have approved for publication. No made-up logos or numbers.
FAQ
Frequently asked questions
Still have a question?
Ask us directly. We reply with honest next steps, even if that means we're not the right fit.
Ask our teamWhat is the best SEO reseller program for a small agency?
The best SEO reseller program for a small agency is one that matches your clients, margins and reporting needs. Check who does the work, whether it is delivered under your brand, how reports are produced, and whether the provider contacts your clients directly. Ours is a white-label model; see the White-label SEO reseller page for details.
How much does an SEO reseller program cost?
Cost depends on scope: the number of client sites, pages and locations, and how competitive each client's market is. A single-location site in a quiet niche needs less work than a multi-location business. We do not quote without understanding your client mix, so contact our team or review our pricing page.
Are monthly SEO packages better than one-off projects for resellers?
Monthly packages usually suit resellers better, because SEO is ongoing work and clients can be billed on a retainer. One-off audits fit clients who want a fixed deliverable first. Our SEO reseller plans and SEO packages show how monthly work is structured.
Can I resell a local SEO package under my own brand?
Yes. Local SEO is part of our delivery, and the work and monthly reports can be presented under your brand. Scope depends on how many locations each client has and how competitive their local market is. We agree the plan with you before any changes go live.
How long does it take to start with a white-label SEO provider?
Every engagement starts with a discovery call and a site audit, then a strategy and work plan agreed with you before changes go live. Our process estimates run from a few weeks to the first fixes. Actual timing depends on site size and how quickly we get access to accounts.
Can I bundle website design and SEO packages for my clients?
Yes. Many web designers add SEO as a monthly retainer after a site launches. You keep the client relationship and set your own pricing, while our specialists handle audits, on-page changes, technical fixes and local SEO behind the scenes.
Will my clients know a third party does the SEO work?
No, work is delivered under your brand without Pugmarks Media branding, and you own the client relationship. Reports arrive monthly and can be passed on as your own. Agree any disclosure terms with your own clients according to your contracts.
Does an SEO reseller program guarantee rankings?
No. No honest provider can guarantee rankings, traffic or leads, because search engines control results and outcomes depend on competition, site quality and time. We commit to a clear process: audit, agreed plan, delivery and monthly reporting. Our case studies show how past work was approached.
09Keep reading
Related services and guides
SEO reseller plans, SEO packages, white-label link building, pricing and an outsourcing guide cover the next steps for agencies comparing reseller options.
Get in touch
Talk to our team about your client mix
Tell us which clients you serve and what they need from SEO. Our team will walk you through scope, reporting and next steps on a short scoping call.
