Web design and development agencies
A client asks who will help the new site appear in Google, and you have no SEO staff. You get audits, on-page fixes and monthly reports under your own brand.
White-label SEO India
White-label SEO India for agencies and consultants who want to add search engine optimisation without hiring, under their own brand.
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- Monthly reporting that carries your agency's branding
- Technical audits, on-page fixes, keyword research and content support
- Written scope agreed before any changes go live
Quick answer
White-label SEO India is a service where Pugmarks Media, an Indian SEO provider, does search optimisation work for agencies and consultants, who sell and report it to their own clients under their own brand. The scope covers audits, on-page fixes, keyword research and content support, with monthly reporting.
01Overview
What is White-label SEO India?
White-label SEO India is an arrangement in which an Indian SEO provider does the search optimisation work, and another business sells it to its own clients under its own brand. The client sees the agency's name on proposals and reports. The provider stays in the background.
Here is a simple example. A web design agency builds a website for a dental supplier, and the owner asks who will help the site appear in Google. The agency has no SEO staff, so it sells an SEO plan itself. Our team audits the site, fixes titles and internal links, and prepares a monthly report with the agency's logo. The agency presents it and stays the client's main contact.
The model suits agencies and consultants who get SEO requests but do not want to hire, train and manage a specialist team. It also keeps the client relationship with the agency, which is where it belongs.
Pugmarks Media is based in Ahmedabad and has 25+ SEO specialists. We work for agencies in India and for those serving clients in the US, UK, Europe and Australia.
White-label work is different from simply sending tasks to a freelancer. It needs a written scope, agreed confidentiality and reports that match your brand. If you want to compare it with other routes, our SEO outsourcing guide explains the wider options, and the White-label SEO reseller page covers how reselling works.
02Fit
Who White-label SEO India is for
Freelance consultants and solo marketers
Demand for SEO is growing but you cannot take on more hands-on work. You get documented keyword maps and page-level fixes you can explain to clients yourself.
PR, social and PPC agencies
Clients want organic search alongside your current services. You get a written scope and White-label SEO reseller terms that keep your agency as the single point of contact.
Agencies with ecommerce clients
A store has many category and product pages, and your team lacks time for technical checks. You get crawl and indexing audits, plus on-page updates scoped to the size of the catalogue.
Agencies serving clients outside India
You sell to clients in the US, UK, Europe or Australia and need a delivery partner. We work in those markets, and you receive reports carrying only your branding.
03Scope
What's included
- Technical SEO auditChecks crawlability, indexing, site speed and on-page issues for one client site. Agencies get a documented list of fixes they can present to the client.
- Keyword research and mappingMaps target terms to client pages and search intent. Consultants get a keyword map they can explain to clients without needing hands-on SEO work.
- On-page optimisationUpdates titles, headings, meta descriptions and internal links as agreed in the written scope. Your team keeps one point of contact for client changes.
- Content supportBriefs or drafts for new and existing pages, written to your brand guidelines. Useful for agencies without in-house writers for SEO content.
- Link building outreachOutreach and citation work, reviewed against search engine quality guidelines. Suited to agencies whose clients need off-site work alongside page fixes.
- Branded monthly reportsMonthly reports carry only your agency's name and logo. Your clients see progress and next steps from you, while our team stays in the background.
04Process
How our White-label SEO India works
6 steps. You always know what's next.
The same path for every engagement.
11-2 days (estimate)
Hold a discovery call
We learn about your agency, your client's site and your reporting needs. You provide the client's website address, goals and any past SEO work. You receive a short summary of what we understood.
2About 1 week (estimate)
Get access and audit the site
You arrange access to the client's analytics, Search Console and CMS. We audit crawlability, indexing, speed and on-page issues, then give you a documented list of fixes you can present.
33-5 days (estimate)
Agree strategy and written scope
We map keywords to pages and propose a work plan. You review it, adjust it for your client and approve it. Nothing goes live until the written scope is agreed by both sides.
4Weeks 2-4 (estimate)
Apply the first on-page fixes
We update titles, headings, meta descriptions and internal links as the plan states. You provide approvals or CMS access. You receive a change log, so your team can answer client questions.
5Weeks 3-6, then monthly (estimate)
Produce content and supporting work
We write briefs or drafts for new and existing pages to your brand guidelines. Where the scope includes it, we add outreach or citation work. You review content before it is published.
6Monthly
Deliver branded monthly reports
We send a monthly report with your agency's logo, covering work done and next actions. You present it to your client. We then review priorities with you and adjust the plan.
05Deliverables
What you get
| Deliverable | What it is | Cadence | Starts in |
|---|---|---|---|
| Discovery summary | Short note on the agency, client site and reporting needs | One-time | Days 1-2 |
| Technical SEO audit | Documented review of crawlability, indexing, speed and on-page issues | One-time, refreshed as agreed | Week 1-2 |
| Written strategy and scope | Keyword-to-page plan and work plan agreed before changes go live | One-time | Weeks 2-3 |
| Keyword research and mapping | Target terms matched to client pages and search intent | Quarterly review | Weeks 2-3 |
| On-page optimisation | Updates to titles, headings, meta descriptions and internal links | Monthly | After scope sign-off |
| Content support | Briefs or drafts for new and existing pages | Monthly, as scoped | After scope sign-off |
| Branded report | Performance report carrying your agency's logo | Monthly | End of first full month |
| Review call | Walkthrough of progress and next steps with your team | Monthly or quarterly, as agreed | After first report |
06Compare
White-label SEO India: in-house team, agency or Pugmarks Media
Swipe to compare →
| Criteria | In-house | Typical agency | Pugmarks |
|---|---|---|---|
| Time to start | Depends on recruitment and training | Depends on contract and onboarding | Discovery call and site audit first, then agreed plan |
| Specialisation | Limited to the skills you hire | Varies by agency; often generalist | 25+ SEO specialists |
| Reporting | Built and maintained by your team | Usually the agency's own format | Monthly, with your agency's branding |
| Cost model | Salaries, tools and management time | Retainer or fixed package | Depends on scope, sites, pages and locations |
| Risk | Hiring, retention and skill gaps | Provider may contact your client directly | Written scope agreed before changes go live |
| Flexibility | Fixed team size | Often set by package terms | Scope adjusted as client count changes |
07Cost
What does White-label SEO India cost?
White-label SEO India is priced by scope, not by a single flat rate. The main drivers are the number of client sites, how many pages and locations each site covers, and how competitive the client's market is. To get a quote, see our SEO packages India page, try the SEO cost calculator, or contact our team with your client details.
Package prices are published so you can compare before you call.
See all packages11Years in business
08Proof
Results for clients like you
Only results our clients have approved for publication. No made-up logos or numbers.
FAQ
Frequently asked questions
Still have a question?
Ask us directly. We reply with honest next steps, even if that means we're not the right fit.
Ask our teamWhat is white label SEO in India?
White label SEO in India means an Indian provider does the search optimisation work while an agency or consultant sells and reports it under their own brand. The end client deals only with the agency. Scope, reporting format and communication rules are agreed in writing before work begins.
How much do white label SEO services cost in India?
White label SEO is priced by scope, not a single flat rate. The main drivers are the number of client sites, pages and locations covered, and how competitive the client's market is. For a figure that fits your situation, try the SEO cost calculator or contact our team with your client details.
Are cheap SEO packages in India worth it for resellers?
Low-priced packages can work only if the scope is clear and matches the client's needs. Check what is actually included, such as audits, on-page fixes and reporting, and who does the work. Our SEO packages India page explains how we scope work, so you can compare like for like.
How long does it take to start a white label SEO engagement?
Starting usually takes a few weeks, because every engagement begins with a discovery call and a site audit, then an agreed strategy and work plan before any changes go live. Timing depends on the size of the client's site and how quickly we get access to analytics, Search Console and the CMS.
Will you contact my clients directly?
No. Under a white-label arrangement we stay in the background, and your agency remains the single point of contact. Proposals and monthly reports carry your branding. If you want us on a client call, we can join as part of your team, but only when you ask.
What does a white label SEO provider in India usually deliver?
A typical scope covers a technical audit, keyword research and mapping, on-page fixes, content briefs or drafts, and monthly reporting. We deliver these for each client site as set out in a written scope. Anything outside that scope, such as paid ads, is not included unless agreed.
Can white label SEO work for ecommerce clients?
Yes, ecommerce sites can be covered, though scope is usually larger because of product and category pages. Pricing depends on the number of pages and the market's competitiveness. Results are not guaranteed, since rankings depend on many factors. Share the store's details and we can outline what a plan would involve.
Who is white label SEO suited to?
White label SEO suits web design agencies, freelance consultants, and PR, social or PPC agencies whose clients ask for organic search but who lack SEO staff. It is less suitable if you want to hand over strategy with no involvement. See our white-label SEO reseller terms for details.
09Keep reading
Related services and guides
Related pages cover SEO packages India, SEO outsourcing, hiring an SEO expert, Chennai SEO services, and our white-label SEO reseller terms.
Get in touch
Talk to our team about white-label SEO
Share your client's website and reporting needs, and we will outline what a scoped white-label SEO plan would cover. The first step is a discovery call and a site audit.
