Local SEO packages

A fixed monthly scope for single-location shops, multi-location brands and service-area businesses that want to show up in local search and Google Maps.

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Google Business Profile management and updates
Local keyword and location page mapping
Monthly reporting on agreed local tasks

Quick answer

A local SEO package is a fixed monthly bundle of work that helps a business with a storefront or service area appear in local search results and Google Maps. Pugmarks Media's package typically covers Google Business Profile management, local keyword and location page mapping, citation cleanup, review handling and monthly reporting.

01Overview

What is local SEO packages?

A local SEO package is a set of ongoing search optimization tasks, bought as one defined monthly scope, that helps a business show up when nearby people search for what it sells. The focus is Google Maps, the local results block and location-specific web pages, rather than national rankings.

Here is a concrete example. A plumber serves three suburbs and has a Google Business Profile with the wrong hours and a phone number that differs on two directories. Under a local SEO package, the work would typically fix the profile and listings first, then give each suburb a page of its own, then handle review requests and report on the agreed tasks.

Packages differ from one-off projects because local search needs upkeep. Profiles need fresh photos and posts, listings drift out of date, and reviews keep arriving. A fixed monthly scope keeps those jobs on a schedule instead of leaving them until something breaks.

People often compare affordable SEO packages by price alone. A more useful check is what each package names: which locations, how many pages, which tasks and what reporting. Two packages with the same label can cover very different amounts of work.

Our team has offered SEO services since 2015, and we report monthly on the tasks agreed. Our Local SEO services page explains the wider approach, and the pricing page covers how scope relates to cost.

02Fit

Who local SEO packages is for

Single-location shops and clinics-style storefronts

Owners whose Google Business Profile is incomplete or whose listings show different phone numbers. The package fixes the profile and citations, then maps local search terms to one well-built page.

Multi-location brands

Brands with several branches that share one generic page. Each branch gets its own page, profile review and consistent listing details, so searchers near each site see accurate information.

Service-area businesses

Plumbers, electricians, cleaners and similar trades that travel to customers. We assign each suburb or town a page and keep service areas on the profile accurate.

Businesses losing map visibility

Companies that once appeared in the local results block and now see competitors ahead. The audit shows gaps in profile, reviews, citations or page content, then sets a monthly task list.

Owners who want a defined monthly scope

Teams without in-house SEO staff who prefer agreed tasks and monthly reporting over open-ended retainers. Scope is written down before work begins.

New locations opening soon

Businesses launching a branch or entering a new area. Profile setup, location page and keyword mapping can be planned around the opening date.

03Scope

What's included

Google Business Profile managementWe update categories, services, hours, descriptions and photos, then review the profile monthly. Built for storefronts and service-area businesses that need accurate information in Google Maps.
Local keyword and location mappingWe assign local search terms to specific pages and service areas, and review the map quarterly. Useful for multi-location brands whose branches currently share one generic page.
On-page local optimizationWe update title tags, headings, content and schema on location and service pages each month, so searchers near each site see relevant, accurate details about what you offer.
Citation cleanup and buildingWe make your business name, address and phone number consistent across directories. Owners with mismatched listings or old phone numbers benefit most from this work.
Review handlingWe help you monitor reviews and draft replies for your approval, so customer feedback is answered consistently. Suited to businesses without time to check each profile.
Monthly reportingWe report monthly on the local tasks agreed in your scope, so you can see what was done and compare it with your goals. Written for owners, not analysts.

04Process

How our local SEO packages works

6 steps. You always know what's next.

The same path for every engagement.

1Day 1-3 (estimate)
Hold a discovery call
We ask about your locations, service areas, services and goals. You share account access details and any past SEO work. You receive a short list of open questions and a confirmed scope to audit.
2Week 1 (estimate)
Audit site and profiles
We review your website, Google Business Profile, directory listings and local competitors. You provide access to the site and profile. You receive a written local SEO audit showing what to fix first.
3Week 1-2 (estimate)
Agree strategy and work plan
We turn audit findings into a plan covering priorities, pages, locations and monthly tasks. You review and approve it. Nothing goes live on your site before this sign-off.
4Weeks 1-3 (estimate)
Fix profile and listings
We correct categories, hours, services and photos on your profile, then make name, address and phone details consistent across directories. You approve changes and receive a log of what was updated.
5Weeks 2-4, then monthly (estimate)
Map keywords and improve pages
We assign local search terms to specific pages and service areas, then update titles, headings, content and schema. You approve copy and receive new or improved location and service pages.
6Monthly
Report and refine monthly
We send a monthly report on the agreed local tasks and adjust the plan from what we find. You receive the report and a call to discuss next steps. Results are not guaranteed.

05Deliverables

What you get

Deliverables in a local SEO package, with how often each is done and when it typically starts (timings are estimates)
Deliverable	What it is	Cadence	Starts in
Discovery call	Review of locations, service areas, services and goals	One-time	Day 1-3
Local SEO audit	Written review of site, Google Business Profile, listings and local competitors	One-time	Week 1
Strategy and work plan	Agreed priorities, pages and locations, approved before changes go live	One-time	Week 1-2
Google Business Profile management	Updates to categories, services, hours, descriptions and photos	Monthly	Week 2-3
On-page local optimization	Edits to title tags, headings, content and schema on location and service pages	Monthly	Week 2-4
Citation cleanup	Fixes to inconsistent names, addresses and phone numbers across directories	One-time, then monthly checks	Week 2-4
Local keyword and location mapping	Local search terms assigned to specific pages and service areas	Quarterly review	Week 2
Review handling	Monitoring of new reviews and guidance on replies	Monthly	Week 3-4
Performance report	Summary of agreed local tasks completed and local search activity	Monthly	End of first month

06Compare

Local SEO packages: in-house team, agency or Pugmarks Media

Swipe to compare →

Comparison of three ways to run local SEO: building an in-house team, hiring a typical agency, or using Pugmarks Media's monthly package.
Criteria	In-house	Typical agency	Pugmarks
Time to start	Depends on hiring and training	Depends on contract and onboarding	Discovery call and site audit first, then an agreed plan
Specialisation	Usually one or two generalists	Varies by agency size and focus	25+ SEO specialists
Reporting	Set by your own team	Varies; often monthly	Monthly
Cost model	Salaries, tools and training	Monthly retainer or fixed scope	Fixed monthly scope; cost depends on locations, pages and competition
Risk	Key-person dependency and skill gaps	Scope may be vague or bundled	Plan agreed with you before changes go live
Flexibility	High control; slow to add skills	Often limited by contract terms	Scope set by locations and service areas; contract terms

07Cost

What does local SEO packages cost?

Local SEO package cost depends on three things: the number of locations, the number of pages to build or improve, and how competitive your local market is. A single storefront in a quiet town needs less work than ten branches competing in a crowded city. To get a quote, share your locations and goals with our team. You can also see how we approach pricing in general.

Package prices are published so you can compare before you call.

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11Years in business

08Proof

Results for clients like you

Only results our clients have approved for publication. No made-up logos or numbers.

Dental · Houston, TX · Example+118%Calls from the Google listing per month

Three-dentist general practice, Houston

FAQ

Frequently asked questions

Still have a question?

Ask us directly. We reply with honest next steps, even if that means we're not the right fit.

Ask our team

How much does a local SEO package cost?

Local SEO package cost depends on the number of locations, the number of pages to build or improve, and how competitive your local market is. One storefront in a quiet town needs less work than ten branches in a crowded city. Share your locations and goals through our contact page and we will talk through scope. You can also see our pricing overview.

What is included in a monthly local SEO package?

A monthly local SEO package typically covers Google Business Profile management, local keyword and location page mapping, on-page local optimization, citation cleanup, review handling and a monthly report. The exact mix depends on your audit findings and the plan we agree with you before changes go live.

How long does it take to see results from local SEO?

Local SEO usually takes several months to show steady movement, and the timing depends on your market, your starting profile and how much needs fixing. Quick fixes such as correcting hours or phone numbers can be live within weeks. Results are not guaranteed, and we report progress monthly on the agreed tasks.

Are affordable SEO packages worth it for a small business?

A smaller package can be worth it when its scope matches your needs, such as one location with a few service pages. Check what is actually included, how often work and reporting happen, and who does it. A narrow, clear scope usually beats a vague bundle at any size.

Can I get website design and SEO packages together?

Yes, we offer web design and SEO as separate services, so they can be planned together when a site needs rebuilding. Local SEO packages themselves focus on search work such as profiles, listings and location pages. Contact us to discuss whether a combined plan fits your site.

What happens after I sign up for a local SEO package?

The first step is a discovery call, followed by a site and profile audit. We then agree a strategy and work plan with you before any changes go live, and the first fixes follow that plan. Timing depends on your site size and how quickly we receive access to your accounts.

How do I choose the best SEO package for my business?

Choose the package whose scope matches your locations, services and goals, not the longest feature list. Ask what work is done monthly, how reporting works and who handles it. Compare options on our SEO packages page, or ask us to confirm whether a local scope fits.

Get in touch

Talk to our team about a local SEO package

Share your locations, service areas and goals, and we will confirm whether a fixed monthly scope fits. The first step is a discovery call, followed by a written audit. Timings are estimates.

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