AI search (AEO/GEO) articles
For business owners who want AI search tools to cite their content, these guides explain answer engine optimization and generative engine optimization.
- Plain-language guides on answer engine and generative engine optimization
- Written by our team of SEO specialists
- Practical steps you can check against your own site
Quick answer
Answer engine optimization (AEO) and generative engine optimization (GEO) are practices for structuring website content so AI assistants and AI search features can understand, quote and cite it. These articles explain how each works, what to change on your site, and how to check the changes yourself.
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29 pages. Pages that are not published yet are listed as planned.
AEO vs SEO vs GEO: what is the difference?
AEO vs SEO vs GEO explained in plain terms: what each one targets, how they overlap and where to start. Talk to our team about a plan for your site.
AI citation tracking: how to monitor citations in AI answers
AI Prompt Research for AEO: how to find the prompts that matter
Prompt research for AEO shows which questions your buyers ask AI assistants, so you can shape content around them. Talk to our SEO team to get started.
AI search for ecommerce: how shoppers find products in ChatGPT and Google
AI search results vs Google results: how they differ
AI SEO tools comparison
This AI SEO tools comparison covers what each tool category does, how it fits your workflow, and where human review is needed. Ask us for a walkthrough.
AI share of voice: formula, example and how to measure it
AI visibility metrics: the KPIs that matter and how to measure them
AI visibility score: what it is and how it is calculated
Best AI visibility tools: an honest comparison
Generative engine optimization guide
Generative engine optimization explains how to make your website easy for AI search tools to find, understand and cite. Read our guide, then talk to us.
GEO for CMOs: business case, budget and a 90-day plan
How agencies can sell and run an AEO audit
How AI search works for local businesses
Learn how AI search for local businesses finds and recommends companies, and what you can fix on your site and profiles. Talk to our team to get started.
How to build an AI visibility strategy: a 7-step plan
How to check if AI crawlers can access your website
Learn how to check AI crawler access to your website, from robots.txt rules to server blocks, so you know what AI bots can reach. Contact us for an audit.
How to get cited by ChatGPT and other AI engines
Learn how to get cited by ChatGPT and other AI engines with clear answers, solid site structure and trusted sources. Talk to our team about an audit.
How to get your brand cited in Perplexity
How to increase brand authority in AI search
How to optimize for Google AI Mode
How to refresh content for AI search, AEO and GEO
How to track ChatGPT and AI traffic in GA4
llms.txt explained: do you need one?
Peec AI alternatives for AI search visibility
Profound alternatives for AI search visibility
Query fan-out explained: how AI search expands your question
Schema markup for AI search: what actually helps
What is answer engine optimization
Answer engine optimization best practices explain how to structure pages so search and AI tools can quote your answers; talk to our team to plan yours.
Why your brand is not showing in ChatGPT or Google AI
Brand not showing in ChatGPT or Google AI? Learn the common causes, from weak entity signals to unclear site content, and how an audit helps. Get in touch.
Get in touch
Ask us what to change on your site
Share your site and goals. We will review which pages AI assistants can quote and agree a plan with you before changing anything.
