App store optimization articles
For app owners and marketing teams who want clear, practical guidance on improving app store listings and installs.
- Keyword and title research for app listings
- Screenshot and description guidance for iOS and Android
- Monthly reporting on listing changes
Quick answer
App store optimization (ASO) is the process of improving an app's store listing so more people find it and install it. It covers the title, keywords, description, icon and screenshots on the Apple App Store and Google Play. These articles explain how each part works and how to test changes.
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All articles
3 pages. Pages that are not published yet are listed as planned.
App Store vs Play Store ASO
App Store vs Play Store ASO explains how listings, keywords and reviews differ between Apple and Google. Talk to our team about your app plan.
Best ASO tools
Compare app store optimization tools by what they track, how much setup they need and how they fit your app. Ask our team which setup suits your listing.
What is app store optimization
App store optimization means improving your app listing so people find and install it. Read our plain guide, then get in touch to plan yours.
Get in touch
Talk to our team about your app listing
Every engagement starts with a discovery call and a site audit, then a strategy and work plan agreed with you before any changes go live. Timelines depend on your app's size and how quickly we get account access.
