Founders launching a new app in India
A new app with no ratings and no keyword history needs a clear title and keyword plan from day one. You get store-specific keyword research and listing copy for launch.
ASO services India
For app owners in India who want more installs, our app store optimization services in India cover keyword research, listing rewrites and monthly reporting.
Book a discovery call Review the ASO process
- Keyword research for Apple App Store and Google Play
- Metadata, icon and screenshot recommendations for each store
- Work plan agreed with you before any changes go live
Quick answer
App store optimization in India is the process of improving an app's keywords, icon, screenshots and description so it ranks higher in Apple App Store and Google Play searches by Indian users and converts more visitors into installs. Pugmarks Media provides this as a service, with monthly reporting.
01Overview
What is ASO India?
ASO, or app store optimisation, is the work of making an app easier to find and more persuasive inside the Apple App Store and Google Play. App store optimization in India applies that work to the words, language habits and buying behaviour of Indian users.
Store search works much like web search. A person types a phrase, the store matches it against your app's title, subtitle, keyword field and description, and then ranks the results. Ratings, installs and the look of the listing also influence who gets tapped.
Here is a concrete example. A bill-payment app might call itself "PayEasy: Fast Payments" and never mention the phrases people actually type, such as "electricity bill payment" or "mobile recharge". Adding those terms to the title and keyword fields, and showing recharge and bill screens in the first screenshots, helps the store and the visitor understand what the app does.
Language matters too. Many Indian users search in Hindi or a regional language, or mix English with their own language. Where relevant, a listing can include those terms so the app appears for the searches people really make.
ASO has two parts. The first is discoverability: keywords and metadata that help the app appear in search. The second is conversion: the icon, screenshots and description that turn a visitor into an install. Both need attention, because a listing that ranks but does not convert wastes the traffic it earns.
You can read more about the method on our app store optimization (ASO) page, or use the ASO checklist and keyword tool to review a listing yourself.
02Fit
Who ASO India is for
Teams whose installs have plateaued
If impressions are steady but installs are flat, the listing may not match what users search for. You get an audit of metadata, icon and screenshots, plus a prioritised fix list.
Apps targeting Hindi and regional-language users
Apps serving users beyond English search need terms those users actually type. You get a localisation review with metadata suggestions for relevant Indian languages.
Product teams without a store specialist
Small product or marketing teams often handle listings alongside other work. You get a work plan agreed before changes go live, and monthly reporting.
Businesses adding an app to an existing website
Companies with an SEO-led website often launch an app later. Our team also covers SEO, web and mobile work, so keywords and messaging can stay consistent across channels.
03Scope
What's included
- Store listing auditWe review title, subtitle, keywords, icon, screenshots, ratings and category in both stores. App owners get a written audit showing which listing elements to fix first.
- India keyword researchWe build a ranked keyword sheet from your app's features and the phrases Indian users type, so founders and growth teams know which terms to target.
- Metadata rewritesWe rewrite the title, subtitle, keyword field and description separately for the App Store and Google Play, because each store indexes text differently. You approve copy before it goes live.
- Creative recommendationsWe give direction on icon, screenshots and preview video to help the listing convert visitors into installs. This suits teams whose impressions are steady but installs are flat.
- Localisation reviewWe suggest metadata for Hindi and other regional-language users where relevant. This helps apps serving audiences who do not search in English.
- Monthly reportingWe send a monthly report on keyword movement and listing changes, so you can see what changed, why, and what we plan to test next.
04Process
How our ASO India works
6 steps. You always know what's next.
The same path for every engagement.
11 day (estimate)
Hold a discovery call
We learn your app's purpose, target users, markets and current store performance. You provide app links and read-only store console access. You receive a short summary of goals and what we will review.
23-5 days (estimate)
Audit both store listings
We review title, subtitle, keywords, icon, screenshots, ratings and category in the App Store and Google Play. You receive a written audit that ranks the fixes by likely impact and effort.
31-2 weeks (estimate)
Research Indian search terms
We build a keyword sheet from your app's features and the phrases Indian users type, including Hindi or regional terms where relevant. You receive terms grouped by relevance and competition.
42-3 days (estimate)
Agree the work plan
We turn the audit and keyword research into a prioritised plan covering metadata, creatives and localisation. You review it, ask questions and approve it. Nothing goes live before your sign-off.
51-2 weeks (estimate)
Publish metadata and creative updates
We write store-specific title, subtitle, keyword field and descriptions, and brief your designers on icon and screenshots. You approve the copy. You receive the final text ready for submission.
6Monthly, ongoing
Report and refine monthly
We track keyword positions, impressions and install trends, then adjust terms and creatives. You receive a monthly report with changes made and next actions. Timings are estimates and results are not guaranteed.
05Deliverables
What you get
| Deliverable | What it is | Cadence | Starts in |
|---|---|---|---|
| Discovery call | Call covering app purpose, users, markets and current store performance | One-time | Day 1 |
| Store listing audit | Written review of title, subtitle, keywords, icon, screenshots, ratings and category in both stores | One-time | Days 3-5 after access |
| India keyword research | Ranked keyword sheet built from app features and phrases Indian users type | One-time, refreshed quarterly | Weeks 1-2 |
| Metadata rewrites | Separate title, subtitle, keyword field and description copy for App Store and Google Play | Quarterly | After keyword sheet approval |
| Icon and screenshot recommendations | Written suggestions for visuals in each store, based on the audit | Quarterly | After audit |
| Regional-language terms | Hindi and regional-language keyword suggestions, where your app serves those users | One-time, refreshed quarterly | With keyword research |
| Work plan | Agreed list of changes and priorities, approved by you before anything goes live | One-time | After audit and research |
| Monthly report | Summary of store performance, changes made and next steps | Monthly | First month after changes go live |
06Compare
ASO India: in-house team, agency or Pugmarks Media
Swipe to compare →
| Criteria | In-house | Typical agency | Pugmarks |
|---|---|---|---|
| Time to start | Depends on hiring and training | Depends on agency capacity and contract | Discovery call first, then audit and agreed work plan |
| Specialisation | Usually one generalist covering several channels | Varies; ASO may be one of many services | SEO specialists team of 25+, with app store work scoped per app |
| Reporting | Set by your own team | Varies by agency | Monthly reporting |
| Cost model | Salary, tools and training | Retainer or project fee | Depends on scope; see our SEO packages page |
| Risk | Single point of failure if the owner leaves | Lock-in terms vary by contract | Work plan agreed with you before changes go live |
| Flexibility | High control, limited extra capacity | Fixed scope is common | Scope adjusted by apps, languages and markets |
07Cost
What does ASO India cost?
The cost of app store optimization in India depends on how many apps and stores you want covered, how many languages and markets you target, and how competitive your category is. A new utility app in a quiet niche needs less work than a fintech app competing for crowded keywords. We scope each app separately and agree the work plan before changes go live. For a quote, see our SEO packages India page or contact our team.
Package prices are published so you can compare before you call.
See all packages11Years in business
08Proof
Results for clients like you
Only results our clients have approved for publication. No made-up logos or numbers.
FAQ
Frequently asked questions
Still have a question?
Ask us directly. We reply with honest next steps, even if that means we're not the right fit.
Ask our teamWhat is app store optimization and does it work in India?
App store optimization (ASO) is the practice of improving an app's keywords, icon, screenshots and description so it appears in more store searches and turns more views into installs. It applies in India as anywhere, but it needs Indian search phrases and, often, Hindi or regional-language terms. Outcomes depend on your category and competition, and are not guaranteed.
How long does ASO take to show results?
ASO changes are usually visible in store rankings within a few weeks, but the full effect typically takes longer. Stores re-index text at different speeds, and ratings and install volume also matter. Our process runs from a discovery call to an audit and keyword research over roughly two to three weeks (an estimate), then ongoing monthly refinement.
How much do app store optimization services cost in India?
The cost depends on how many apps and stores you cover, how many languages and markets you target, and how competitive your category is. A utility app in a quiet niche needs less work than a fintech app. We scope each app separately. See our SEO packages India page or contact our team for a quote.
What does an ASO agency actually do?
An ASO agency audits your store listings, researches the keywords your users type, rewrites metadata for each store, and recommends icon and screenshot changes. We also report monthly on how the listing performs. You approve all copy before it goes live. The work does not include paid app-install advertising.
Is ASO different for the Apple App Store and Google Play?
Yes, the two stores index text differently, so each listing needs its own copy. Apple uses the title, subtitle and a hidden keyword field. Google Play relies more on the title, short description and full description. We write and test metadata separately for each store instead of reusing one version.
Do I need ASO if my app is new with no ratings?
Yes, a new app benefits from ASO because the title and keyword plan set its starting visibility. With no ratings or install history, clear metadata is one of the few things you control at launch. Our ASO checklist and keyword tool is a useful starting point before you book a call.
What access do you need to start ASO work?
We need your app store links and read-only access to your App Store Connect and Google Play Console accounts. Read-only access lets us review performance data without changing anything. We agree a work plan with you first, and no changes go live without your approval.
Can you optimise apps for Hindi and regional-language users?
Yes, we can research and recommend keywords in Hindi and other regional languages where your users search in them. Many Indian users mix English and local-language terms, so the keyword sheet reflects that. Scope depends on which languages and markets you want covered. Learn more on our app store optimization (ASO) page.
09Keep reading
Related services and guides
Our app store optimization services in India link to the ASO guide, the ASO checklist, our SEO packages and the wider India hub for related service pages.
Get in touch
Talk to our team about your app listing
Begin with a discovery call and a listing audit. We agree a work plan with you before changes go live.
