- Home
- Digital marketing company in India
- ASO services India
Digital marketing company in India
ASO services India
ASO services India from Pugmarks Media help app owners in India improve how their app appears and converts in the Apple App Store and Google Play.
Quick answer
App store optimization in India is the process of improving an app's title, keywords, icon, screenshots and ratings so it ranks higher in store search and converts more visitors into installs. Pugmarks Media, based in Ahmedabad, provides app store optimization services in India for the Apple App Store and Google Play, with monthly reporting.
01Overview
What is ASO India?
ASO India, short for app store optimization India, is the practice of improving an app's visibility and install rate in the Apple App Store and Google Play for users in India. Pugmarks Media, based in Ahmedabad, offers app store optimization services India for app owners who want more people to find and install their app.
ASO has two parts. The first is discovery: choosing keywords and placing them in the title, subtitle or short description, and keyword fields so the store can match your app to searches. The second is conversion: the icon, screenshots, preview video, description and ratings that persuade a visitor to tap Install.
Here is a concrete example. Imagine a bill-payment app for Indian users that is titled only with its brand name. The store has little to match against, so the app may not appear for searches like "electricity bill payment". Adding a clear, accurate descriptor to the title and subtitle can help the store understand what the app does.
The same app might also show generic screenshots. Replacing them with screens that show the first three steps of paying a bill, with short captions, can help more visitors understand the app before installing. Results depend on the category, competition and the quality of the app itself.
Pugmarks Media treats ASO as an ongoing process, not a one-time edit. Store listings are tested, reviewed and adjusted over time, and progress is typically reported monthly. To see how this fits alongside wider work, read about our app store optimization agencies approach.
02Who it is for
Who ASO India is for
Startups preparing an app launch in India
Founders with a new Android or iOS app get a store listing built around Indian search terms, so the title, keywords and screenshots are set before launch.
Apps with falling organic installs
Product teams whose downloads have plateaued get a listing audit that checks keywords, icon, screenshots and ratings against how Indian users search.
D2C and e-commerce brands with an app
Retail and D2C marketers who rely on paid installs get an organic install plan, which can reduce dependence on paid acquisition over time.
Apps serving Indian-language audiences
Teams targeting users beyond English get listing copy and keyword research planned for regional-language search where the store supports it.
Businesses with apps built by Pugmarks Media
Companies that built a mobile app with Pugmarks Media in Ahmedabad get store optimization handled alongside development, with monthly reporting.
Indian app owners expanding to the US, UK or Europe
Owners entering new markets get localized listings for each store region, based on keyword research for that country.
03What we do
What's included
Keyword research for stores
Pugmarks Media finds the search terms Indian users type into the Apple App Store and Google Play, so app owners can choose title and keyword fields with evidence.
Metadata optimisation
We rewrite app titles, subtitles, short descriptions and long descriptions for each store's rules, helping product and marketing teams improve relevance without stuffing keywords.
Icon and screenshot testing
We plan icon, screenshot and preview video variations for your listing, so teams can compare what converts store visitors into installs for their audience.
Ratings and review management
We review ratings trends and suggest in-app prompt timing and reply templates, helping app owners respond to feedback and protect their store reputation.
Localised listings for India
We adapt listings to Indian users, including Hindi and other regional languages where relevant, for apps that serve more than one language market.
Monthly ASO reporting
Pugmarks Media shares a monthly report covering keyword positions, impressions and install conversion, so stakeholders can see what changed and what we plan next.
04Process
How our ASO India works
Audit the current store listing
Pugmarks Media reviews your app's title, subtitle, keywords, icon, screenshots, ratings and category in the App Store and Google Play. You provide read-only console access and goals. You receive a written audit.
ESTIMATED 3-5 WORKING DAYSResearch India-specific keywords
We build a keyword list from your app's features, user search phrases and competing listings in India, including Hindi and regional-language terms where relevant. You confirm priorities. You receive a ranked keyword sheet.
ESTIMATED 5-7 WORKING DAYSRewrite metadata for each store
Pugmarks Media drafts the title, subtitle, keyword field and long description separately for Apple and Google, following each store's character limits and policies. You review and approve. You receive final copy ready to upload.
ESTIMATED 3-5 WORKING DAYSRedesign creative assets
We plan icon, screenshot and preview video changes that show your main benefit first. You supply brand files and product access. You receive creative briefs or finished assets, depending on scope.
ESTIMATED 1-2 WEEKSPublish and test variations
Updates go live, then we run store listing experiments where the platform allows, changing one element at a time. You approve releases. You receive a log of what changed and when.
ESTIMATED 2-6 WEEKS, DEPENDING ON TRAFFICTrack results and report monthly
We monitor keyword positions, impressions, page views and install conversion, plus review trends. You receive a monthly report with findings and next actions. Results depend on category, competition and app quality.
MONTHLY, ONGOING
05Deliverables
What you get
| Deliverable | What it is | Cadence | Starts in |
|---|---|---|---|
| ASO audit | Review of title, subtitle, keywords, icon, screenshots, description and ratings in the App Store and Google Play | One-time | Week 1 |
| Keyword research | Search terms used by Indian users, grouped by relevance and competition | Quarterly refresh | Weeks 1-2 |
| Metadata updates | Revised title, subtitle, keyword field and descriptions for each store | Monthly | Weeks 2-3 |
| Creative recommendations | Direction for icon, screenshots and preview video to improve install rate | Quarterly | Weeks 3-4 |
| Localisation review | Metadata suggestions for Indian languages and regional markets, where relevant | One-time, then as needed | Month 2 |
| Ratings and review guidance | Advice on prompts and reply templates for user reviews | One-time, then monthly review | Month 1 |
| A/B test plan | Store listing experiments for icons, screenshots and text, where the store supports them | Quarterly | Month 2 |
| Competitor review | Comparison of similar apps by category, without naming them in reports to third parties | Quarterly | Month 1 |
| Performance report | Keyword positions, impressions, page views and installs, with next actions | Monthly | End of month 1 |
06Compare
ASO India: in-house vs agency vs Pugmarks
| Criteria | In-house | Typical agency | Pugmarks |
|---|---|---|---|
| Time to start | Depends on hiring and onboarding a specialist | Depends on contract and onboarding process | Starts after scoping call and app access; timeline shared at kickoff |
| Specialisation | One or few generalists covering several channels | Varies by agency; often a shared marketing team | Team that also covers SEO, web and mobile app work at Pugmarks Media |
| Reporting | Internal updates; format set by your team | Varies; cadence set in contract | Monthly reporting |
| Cost model | Salaries, tools and training | Retainer or project fee | Scoped to your app and markets; see the pricing page or contact us |
| Risk | Key-person dependency if the specialist leaves | Depends on contract terms and account staffing | Terms agreed upfront; Monthly SEO retainers start with a 3-month minimum, because search work takes time to show results. After that, the agreement runs month to month. One-off projects such as web design and development are priced per project, with no ongoing term. |
| Flexibility | High control; slower to add skills | Depends on agreed scope | Scope adjustable across Apple App Store and Google Play work |
08FAQ
Frequently asked questions
What is app store optimization in India?
App store optimization in India is the practice of improving an app's title, keywords, icon, screenshots and ratings so it appears higher in Apple App Store and Google Play search for Indian users. Pugmarks Media, based in Ahmedabad, offers this as a service for app owners.
How long does ASO take to show results?
ASO results typically start to show over several weeks, but timing depends on your category, competition and how often the store listing is updated. Metadata changes can be indexed quickly, while ratings and install trends build slowly. Pugmarks Media cannot promise specific rankings or install numbers.
How much do app store optimization services in India cost?
The cost of app store optimization services in India depends on scope: the number of apps, stores, languages and markets, plus how competitive your category is. Pugmarks Media prices after reviewing your listing. See seo packages india or contact us to discuss your needs.
What does an ASO agency actually do?
An ASO agency researches keywords, rewrites titles and descriptions, improves icons and screenshots, and tests listing changes for Apple App Store and Google Play. Pugmarks Media also reviews rating and review handling, then reports progress monthly. You can compare app store optimization agencies by these deliverables.
Is ASO different from SEO?
ASO is different from SEO because ASO targets rankings and conversions inside app stores, while SEO targets web search engines like Google. The two work well together: website content can support app discovery. Pugmarks Media offers both, so a single team can coordinate them.
Who needs ASO services in India?
Any app owner who depends on store search for installs can benefit from ASO, including startups, consumer apps and businesses launching in India. Apps in crowded categories often see the most value. Pugmarks Media can review your listing first to tell you whether ASO fits your goals.
How often will I get ASO reports?
Pugmarks Media provides ASO reporting monthly. Reports typically cover keyword movement, listing changes made, conversion trends and next steps. The exact metrics depend on the access you give to App Store Connect and Google Play Console.
How do I get started with ASO with Pugmarks Media?
Start by contacting Pugmarks Media with your app's store links and goals. The team in Ahmedabad reviews your listing and competitors, then proposes a scope. You can also check client reviews before deciding. Reach out through the contact page.
09Keep reading
Related services and guides
Related services and guides from Pugmarks Media cover app store optimization agencies, ASO checklists, SEO packages, case studies and client reviews for app owners in India.
Talk to Pugmarks Media about your app listing
Share your app, store listings and target markets, and our team will explain what an ASO review from Pugmarks Media in Ahmedabad, India would cover. Contact us by email or phone during office hours, 10 AM to 7 PM.