SEO agencies adding AI search to their menu
Clients ask about AI Overviews and chat assistants, and the agency has no specialist. You get AEO and GEO work delivered under your brand, planned with you before changes go live.
White-label AEO and GEO services
White-label AEO and GEO services for agencies and consultants who want to resell answer and generative engine optimization under their own brand.
Discuss a white-label planSee how engagements start
- Discovery call and site audit before any work starts
- Strategy and work plan agreed before changes go live
- Monthly reporting on work completed and next steps
Quick answer
White-label AEO services let an agency or consultant resell answer engine and generative engine optimization under its own brand, while Pugmarks Media does the work behind the scenes. Each engagement starts with a discovery call and site audit, then an agreed strategy and work plan, with monthly reporting.
01Overview
What is white-label AEO and GEO?
White-label AEO and GEO is an arrangement where one company does answer engine optimization (AEO) and generative engine optimization (GEO) work, and another company sells it to its own clients under its own name. White label AEO services suit agencies and consultants who want to offer this work without hiring and training a specialist team.
AEO is the practice of structuring content so search features and assistants can pull out a direct answer from it. GEO is the related practice of making a brand's content easier for AI systems, such as chat assistants, to understand, trust and cite when they write answers.
Here is a concrete example. A web design studio has a client, a regional accounting firm, who asks why assistants never mention the firm. The studio sells an AEO and GEO package under its own brand. Our team runs the audit, fixes content structure and markup, and prepares the monthly report. The studio presents it to the client as its own work.
The client relationship stays with you. We stay in the background, and the work follows the same steps on every account: a discovery call, a site audit, an agreed strategy and work plan, then changes that go live only after you approve the plan.
Our team of 25+ SEO specialists handles delivery, and reporting is monthly. If you want to see how this could fit your client mix, you can start from our parent page on answer and generative engine optimization.
02Fit
Who white-label AEO and GEO is for
Independent consultants without delivery capacity
You win the strategy work but cannot also implement it. Our team handles audits and fixes while you stay the client's single point of contact.
Web design and development studios
Your clients want content that answers questions after launch. You can offer structured content and schema work as an add-on, without hiring an SEO team.
PR and content marketing firms
Your clients want brand mentions in AI answers. We review how their content is understood and cited, so you can report on it in your own format.
Agencies serving clients in several regions
Clients in India, the US, the UK, Europe or Australia need the same process. We run each engagement the same way, with monthly reporting you can pass on.
03Scope
What's included
- AI visibility auditWe review how a client's site appears in AI answers and search features, and report gaps in content, structure and citations. Agencies use it as the basis for a proposal.
- Strategy and work planWe draft a strategy and work plan for each client site, then agree it with you before any changes go live. You present it under your brand.
- Answer-focused contentWe restructure pages with direct answers, clear headings and FAQs so assistants and search features can quote them. Suited to clients with existing content that needs reworking.
- Schema and technical fixesWe add structured data and fix crawl or markup issues that block understanding. Studios and agencies can offer this as an add-on without hiring a developer.
- Citation and entity workWe clarify how a client's brand, products and authors are described across its site and trusted sources, so AI systems can identify and cite the business accurately.
- Monthly white-label reportingWe send monthly reports on work completed and next steps, written so you can pass them to clients as your own. Reporting does not promise rankings or traffic.
04Process
How our white-label AEO and GEO works
6 steps. You always know what's next.
The same path for every engagement.
1About 1 hour, plus 1-2 days to confirm (estimate)
Hold a discovery call
We meet with you to learn about the client, their market and what you have promised them. You provide the site address, goals and any existing reports. You receive a short written summary of scope.
21-2 weeks, depending on site size (estimate)
Get access and audit the site
We request access to the client's analytics, search console and CMS through you. We then audit content, structure, schema and how the brand appears in AI answers. You receive the audit findings in white-label format.
33-5 working days (estimate)
Agree strategy and work plan
We turn audit findings into a prioritized strategy and work plan, covering pages, fixes and order of work. You review it, adjust it and present it under your brand. Nothing goes live until you approve.
42-4 weeks for the first set (estimate)
Implement the first fixes
We restructure priority pages with direct answers, clear headings, FAQs and schema markup, following the approved plan. You supply approvals and any CMS changes we cannot make directly. You receive a change log.
5Monthly
Report monthly under your brand
We send a monthly report on work completed, what we observed and next steps, formatted for you to pass to the client. You add your own commentary and keep the client relationship.
6Ongoing, usually each quarter (estimate)
Review and refine the plan
We review progress against the plan, add new questions and pages to target, and retire work that is not helping. You decide with the client what to prioritize. You receive an updated plan.
05Deliverables
What you get
| Deliverable | What it is | Cadence | Starts in |
|---|---|---|---|
| Discovery summary | Short written scope based on the discovery call | One-time | Week 1 |
| AI visibility audit | Review of content, structure, schema and citations in AI answers | One-time | Weeks 1-2 |
| Strategy and work plan | Prioritized actions agreed with you before changes go live | One-time, revised as needed | Weeks 2-4 |
| Answer-focused content | Pages reworked with direct answers, clear headings and FAQs | Monthly | After plan approval |
| Schema markup | Structured data added or corrected on key pages | Monthly | After plan approval |
| Entity and citation fixes | Consistent brand details and source references across the web | Monthly | After plan approval |
| White-label report | Work completed and next steps, under your brand | Monthly | End of first month |
| Strategy review | Check of progress against the plan, with updated priorities | Quarterly | End of first quarter |
06Compare
White-label AEO and GEO: in-house vs agency vs Pugmarks
Swipe to compare →
| Criteria | In-house | Typical agency | Pugmarks |
|---|---|---|---|
| Time to start | Depends on hiring and training | Depends on contract and onboarding | Discovery call and site audit first, then an agreed work plan |
| Specialization | Built over time from one or two hires | Varies; AEO is often one service among many | 25+ SEO specialists on the team |
| Branding | Your brand | Often the agency's own brand | Delivered under your brand |
| Reporting | Set up and maintained by you | Varies by provider | Monthly, in white-label format |
| Cost model | Salaries, tools and training | Varies by provider | Depends on scope; see our contact page for a quote |
| Risk and flexibility | Fixed headcount; harder to scale down | Set by contract terms | Plan agreed before changes go live; scope adjusted with you |
07Cost
What does white-label AEO and GEO cost?
The cost of white-label AEO and GEO depends on scope: how many client sites and pages need work, how many locations or markets are covered, and how competitive the client's topic is. A small site with a few key pages needs less effort than a large multi-location site in a crowded market. To get a quote, contact us with the client's site address and goals, and we will scope the work with you after the discovery call.
Package prices are published so you can compare before you call.
See all packages11Years in business
08Proof
Results for clients like you
Only results our clients have approved for publication. No made-up logos or numbers.
FAQ
Frequently asked questions
Still have a question?
Ask us directly. We reply with honest next steps, even if that means we're not the right fit.
Ask our teamWhat are white label AEO services?
White label AEO services are answer engine optimization work done by one company and sold by another under its own brand. The agency or consultant owns the client relationship, while our team handles audits, content structuring and schema behind the scenes. Reports arrive in white-label format so you can present them as your own.
Who should use white-label AEO and GEO services?
Agencies, independent consultants and web studios that get client questions about AI Overviews and chat assistants but have no specialist team are the usual fit. The service works best when you already have client relationships and want delivery capacity. It is less useful if you want to hand clients directly to a vendor.
How does a white-label AEO engagement start?
Every engagement starts with a discovery call and a site audit. We then agree a strategy and work plan with you before any changes go live, and the first set of fixes follows that plan. Timing for each step depends on site size and how quickly we get access to the client's accounts.
Will my clients know Pugmarks Media does the work?
No, the work is delivered under your brand, and you stay the client's single point of contact. We request access to analytics, search console and the CMS through you. Reports are produced in white-label format. How you describe your delivery team to clients remains your decision.
How much do white-label AEO services cost?
Cost depends on scope: how many client sites and pages need work, how many locations or markets are covered, and how competitive the topic is. A small site with a few key pages takes less effort than a large multi-location site. Contact us with the site address and goals, and we will scope it with you.
How often will I get reports on white-label AEO work?
Reporting is monthly. Each report covers work completed and next steps, in white-label format so you can pass it to your client. If your client needs a different format, raise it on the discovery call and we can discuss what is practical.
Can white-label AEO guarantee my client appears in AI answers?
No, nobody can guarantee that. AI assistants and search features choose sources using their own systems, which change and are not fully public. Good AEO and GEO work makes content clearer, better structured and easier to cite, which can improve the chances, but results depend on the site and its market.
How big is the team behind the work?
Our team includes 25+ SEO specialists, and we have been operating since 2015. That gives you delivery capacity without hiring or training your own people. To discuss how it would apply to your client load, use our contact page.
09Keep reading
Related services and guides
Below are our parent page on answer and generative engine optimization, plus related pages on AI search optimization, AI Overviews and the AI visibility audit.
Get in touch
Talk to our team about white-label AEO services
Tell us about your clients and goals, and we will scope a white-label AEO plan after a discovery call. You stay the client's single point of contact.
Discuss a white-label planFree SEO checklist
