Ecommerce brands with large catalogues
Stores with hundreds of product URLs and slow or confusing navigation. We map every old URL to a new one, so product and category pages that earn search traffic keep their redirects.
For business owners and ecommerce brands, a website redesign company in India plans the rebuild around a URL map that helps protect search visibility.
Quick answer
A website redesign company in India rebuilds an existing site's layout, navigation, content and technical setup to meet current business goals. Pugmarks Media does this with a pre-redesign SEO audit and a 301 redirect map, so pages that already earn search traffic are protected during the change.
01Overview
Website redesign in India is the process of rebuilding an existing website's layout, navigation, content and technical setup so it fits current business goals, while keeping the pages that already bring in search traffic. A website redesign company in India typically combines design, development and SEO planning in one project.
A redesign is different from a small refresh. A refresh might change colours, fonts or images. A redesign changes how the site is organised, how visitors move through it and, often, the platform or templates underneath.
Here is a concrete example. A Pune-based training institute has 40 pages, a menu with 12 items and a contact form hidden three clicks deep. A redesign could cut the menu to six items, group courses into clear categories and put an enquiry button on every page.
That same project also changes URLs. If the old course page moves to a new address, the old address must point to the new one with a 301 redirect, which is a permanent forwarding rule. Without it, visitors reach error pages and search engines may drop the page.
For that reason, a sound redesign starts with an audit of what the current site does well, not only with new visuals. You can read more about this approach in our guide to website redesign without losing SEO.
02Fit
Stores with hundreds of product URLs and slow or confusing navigation. We map every old URL to a new one, so product and category pages that earn search traffic keep their redirects.
Businesses whose site was built years ago and no longer matches their services. They get clearer page structure, updated copy and a plan that protects pages already ranking.
Companies whose enquiries come mostly from phones but whose pages are hard to use there. They get mobile-first layouts and calls to action placed where visitors actually click.
Businesses changing platform or templates, where broken links are the main risk. They get a redirect map and post-launch checks, with monthly reporting afterwards.
Firms serving India, the US, UK, Europe or Australia from one site. They get a structure that separates markets clearly, scoped around locations and languages.
Owners whose earlier redesign dropped traffic. We start with a site audit to find which pages lost value, then agree a work plan before any changes go live.
03Scope
04Process
6 steps. You always know what's next.
The same path for every engagement.
1About 1 week (estimate)
We learn your goals, then review current pages, traffic sources and technical health. You provide analytics and CMS access. You receive a written list of URLs that carry search value and must be protected.
22-4 days (estimate)
We turn audit findings into a scope, page priorities and a schedule. You review and approve the plan in writing. Nothing changes on your live site until this plan is agreed.
31-2 weeks (estimate)
We match every existing URL to its new address and set 301 redirects, which are permanent redirects that pass visitors and search signals. You confirm any pages to merge or remove. You receive the redirect sheet.
41-2 weeks (estimate)
We outline navigation and key page templates before any visual work. You give feedback on how visitors should move through the site. You receive approved wireframes that keep later design feedback focused.
53-8 weeks (estimate)
We create mobile-first mockups, update priority copy and meta titles, then build the approved templates. You supply brand assets and consolidated feedback. You receive a staging site to review before launch.
61-2 weeks, then monthly (estimate)
We test redirects, mobile layouts and page speed on staging, then launch on an agreed date. You sign off the final site. We check for errors after launch and share monthly reports.
05Deliverables
| Deliverable | What it is | Cadence | Starts in |
|---|---|---|---|
| Discovery call and site audit | Review of goals, current pages, traffic sources and technical health | One-time | Week 1 (estimate) |
| Protected URL list | Written list of pages that carry search value and must be kept | One-time | After the audit |
| Strategy and work plan | Scope, page priorities and schedule, approved in writing before changes | One-time | After the audit |
| 301 redirect map | Sheet matching every old URL to its new address | One-time | After plan approval |
| Sitemap and wireframes | Page structure and key templates, agreed before visual design | One-time | After plan approval |
| Mobile-first visual design | Page designs built for phones first, then larger screens | One-time | After wireframe approval |
| Development and content setup | Build of templates, copy updates and technical setup on a staging site | One-time | After design approval |
| Pre-launch and post-launch checks | Redirect, indexing and page checks around go-live | One-time | Before and after launch |
| Performance report | Summary of site health and search activity after launch | Monthly | After launch |
| Post-launch support | Fixes and follow-up on issues found after go-live | Monthly | After launch |
06Compare
Swipe to compare →
| Criteria | In-house | Typical agency | Pugmarks |
|---|---|---|---|
| Time to start | Depends on hiring and internal workload | Depends on proposal and contract steps | Starts with discovery call and site audit |
| Specialisation | Broad skills across many tasks | Varies; design-led or development-led | Design, development and SEO planning in one project |
| Reporting | Internal updates, format set by you | Varies by agency and package | Monthly reporting |
| Cost model | Salaries, tools and management time | Fixed project fee or retainer | Scoped to pages, locations and content; see contact |
| Risk to search visibility | Higher if no SEO skills in the team | Varies by whether SEO is in scope | Pre-redesign audit and 301 redirect map |
| Flexibility | High control, limited capacity | Limited by agreed scope | Work plan agreed in writing before changes go live |
07Cost
The cost of a website redesign in India depends on three things: the number of pages and templates, how many locations or product lines the site covers, and how competitive your market is. Larger catalogues need more redirect mapping, and crowded markets need more careful SEO planning. We price each project to its scope, so contact our team with your current site and goals for a written quote.
Package prices are published so you can compare before you call.
See all packages08Proof
Only results our clients have approved for publication. No made-up logos or numbers.
FAQ
Ask us directly. We reply with honest next steps, even if that means we're not the right fit.
Ask our teamA website redesign typically takes several weeks to a few months, depending on page count, templates and how quickly feedback and content arrive. Our process starts with about a week for the discovery call and audit, then a short planning step. We give a written timeline after reviewing your site. All timings are estimates.
A redesign can lower search visibility if URLs, content or redirects change carelessly, but planning reduces that risk. We audit the current site first, list the pages that earn search traffic and map every old URL to a new one with 301 redirects. Results are not guaranteed, and we monitor performance after launch.
A website redesign company rebuilds an existing site's structure, design, content and technical setup around current business goals. Our team combines design, development and SEO planning in one project. That covers an audit, sitemap and wireframes, mobile-first design, redirect mapping, build, testing and launch support.
Redesign cost depends on the number of pages and templates, how many locations or product lines the site covers, and how competitive your market is. Ecommerce sites with large catalogues need more redirect work. Share your current site and goals through our contact page and we will provide a written quote scoped to your project.
Yes, you own the code we write for you once the project is paid in full. You receive the source code and repository access at handover. Open-source libraries used in the build stay under their own licences, so those terms still apply to those components.
Yes. A redesign changes layout, navigation and content, while a migration moves a site to a new platform, domain or hosting. The two often happen together, and both need URL mapping to protect search traffic. See our pages on SEO-safe website migration for the technical side.
Yes, we can start with a pilot, which is a short, fixed-scope project that shows how we work. Scope, deliverables and timeline are agreed in writing up front, and there is no obligation to continue afterwards. Redesigns are priced per project, with no ongoing term.
Choose a web design agency by checking relevant work, how SEO is handled during the redesign, who owns the code, and how reporting works. Review the web design and development portfolio and client reviews we publish, and ask any agency for the same before signing.
Get in touch
Share your site and goals. We set up a discovery call, then agree a written plan before anything changes.