Website redesign India

For business owners and ecommerce brands, a website redesign company in India plans the rebuild around a URL map that helps protect search visibility.

Get a redesign audit planSee the redesign process
  • Pre-redesign SEO audit before design starts
  • Every old URL mapped to its new URL with 301 redirects
  • Monthly reporting, with support after launch

Quick answer

A website redesign company in India rebuilds an existing site's layout, navigation, content and technical setup to meet current business goals. Pugmarks Media does this with a pre-redesign SEO audit and a 301 redirect map, so pages that already earn search traffic are protected during the change.

01Overview

What is website redesign India?

Website redesign in India is the process of rebuilding an existing website's layout, navigation, content and technical setup so it fits current business goals, while keeping the pages that already bring in search traffic. A website redesign company in India typically combines design, development and SEO planning in one project.

A redesign is different from a small refresh. A refresh might change colours, fonts or images. A redesign changes how the site is organised, how visitors move through it and, often, the platform or templates underneath.

Here is a concrete example. A Pune-based training institute has 40 pages, a menu with 12 items and a contact form hidden three clicks deep. A redesign could cut the menu to six items, group courses into clear categories and put an enquiry button on every page.

That same project also changes URLs. If the old course page moves to a new address, the old address must point to the new one with a 301 redirect, which is a permanent forwarding rule. Without it, visitors reach error pages and search engines may drop the page.

For that reason, a sound redesign starts with an audit of what the current site does well, not only with new visuals. You can read more about this approach in our guide to website redesign without losing SEO.

02Fit

Who website redesign India is for

Ecommerce brands with large catalogues

Stores with hundreds of product URLs and slow or confusing navigation. We map every old URL to a new one, so product and category pages that earn search traffic keep their redirects.

Established SMEs with an outdated site

Businesses whose site was built years ago and no longer matches their services. They get clearer page structure, updated copy and a plan that protects pages already ranking.

Owners with poor mobile experience

Companies whose enquiries come mostly from phones but whose pages are hard to use there. They get mobile-first layouts and calls to action placed where visitors actually click.

Teams moving to a new platform or CMS

Businesses changing platform or templates, where broken links are the main risk. They get a redirect map and post-launch checks, with monthly reporting afterwards.

Companies selling in India and abroad

Firms serving India, the US, UK, Europe or Australia from one site. They get a structure that separates markets clearly, scoped around locations and languages.

Sites that lost enquiries after a past rebuild

Owners whose earlier redesign dropped traffic. We start with a site audit to find which pages lost value, then agree a work plan before any changes go live.

03Scope

What's included

  1. Pre-redesign SEO auditWe review current pages, traffic sources and technical health before design starts. Owners get a written list of URLs that carry search value and must be protected.
  2. 301 redirect mappingEvery old URL is matched to its new address in one sheet. Ecommerce and large sites use it to keep existing search visibility through the change.
  3. Sitemap and wireframesWe outline page structure and key templates before any visual work. You agree how visitors move through the site, so later design feedback stays focused.
  4. Mobile-first visual designWe produce mockups of key pages for desktop and mobile, revised after your feedback. Suited to companies whose enquiries mostly arrive from phones.
  5. Content and meta updatesWe edit or rewrite copy, headings and meta titles for priority pages. This keeps messaging current and search-friendly without discarding pages that already perform.
  6. Monthly reporting and supportAfter launch we check the site and report monthly. You see how redesigned pages are performing and get help fixing issues that appear.

04Process

How our website redesign India works

6 steps. You always know what's next.

The same path for every engagement.

  1. 1About 1 week (estimate)

    Hold discovery call and site audit

    We learn your goals, then review current pages, traffic sources and technical health. You provide analytics and CMS access. You receive a written list of URLs that carry search value and must be protected.

  2. 22-4 days (estimate)

    Agree strategy and work plan

    We turn audit findings into a scope, page priorities and a schedule. You review and approve the plan in writing. Nothing changes on your live site until this plan is agreed.

  3. 31-2 weeks (estimate)

    Map old URLs to new ones

    We match every existing URL to its new address and set 301 redirects, which are permanent redirects that pass visitors and search signals. You confirm any pages to merge or remove. You receive the redirect sheet.

  4. 41-2 weeks (estimate)

    Build sitemap and wireframes

    We outline navigation and key page templates before any visual work. You give feedback on how visitors should move through the site. You receive approved wireframes that keep later design feedback focused.

  5. 53-8 weeks (estimate)

    Design, write and develop pages

    We create mobile-first mockups, update priority copy and meta titles, then build the approved templates. You supply brand assets and consolidated feedback. You receive a staging site to review before launch.

  6. 61-2 weeks, then monthly (estimate)

    Test, launch and monitor

    We test redirects, mobile layouts and page speed on staging, then launch on an agreed date. You sign off the final site. We check for errors after launch and share monthly reports.

05Deliverables

What you get

Website redesign deliverables, with how often each is delivered and when it starts in the project
DeliverableWhat it isCadenceStarts in
Discovery call and site auditReview of goals, current pages, traffic sources and technical healthOne-timeWeek 1 (estimate)
Protected URL listWritten list of pages that carry search value and must be keptOne-timeAfter the audit
Strategy and work planScope, page priorities and schedule, approved in writing before changesOne-timeAfter the audit
301 redirect mapSheet matching every old URL to its new addressOne-timeAfter plan approval
Sitemap and wireframesPage structure and key templates, agreed before visual designOne-timeAfter plan approval
Mobile-first visual designPage designs built for phones first, then larger screensOne-timeAfter wireframe approval
Development and content setupBuild of templates, copy updates and technical setup on a staging siteOne-timeAfter design approval
Pre-launch and post-launch checksRedirect, indexing and page checks around go-liveOne-timeBefore and after launch
Performance reportSummary of site health and search activity after launchMonthlyAfter launch
Post-launch supportFixes and follow-up on issues found after go-liveMonthlyAfter launch

06Compare

Website redesign India: in-house team, agency or Pugmarks Media

Swipe to compare →

Comparison of three ways to run a website redesign in India: in-house team, typical agency and Pugmarks Media
CriteriaIn-houseTypical agencyPugmarks
Time to startDepends on hiring and internal workloadDepends on proposal and contract stepsStarts with discovery call and site audit
SpecialisationBroad skills across many tasksVaries; design-led or development-ledDesign, development and SEO planning in one project
ReportingInternal updates, format set by youVaries by agency and packageMonthly reporting
Cost modelSalaries, tools and management timeFixed project fee or retainerScoped to pages, locations and content; see contact
Risk to search visibilityHigher if no SEO skills in the teamVaries by whether SEO is in scopePre-redesign audit and 301 redirect map
FlexibilityHigh control, limited capacityLimited by agreed scopeWork plan agreed in writing before changes go live

07Cost

What does website redesign India cost?

The cost of a website redesign in India depends on three things: the number of pages and templates, how many locations or product lines the site covers, and how competitive your market is. Larger catalogues need more redirect mapping, and crowded markets need more careful SEO planning. We price each project to its scope, so contact our team with your current site and goals for a written quote.

Package prices are published so you can compare before you call.

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11Years in business

08Proof

Results for clients like you

Only results our clients have approved for publication. No made-up logos or numbers.

FAQ

Frequently asked questions

Still have a question?

Ask us directly. We reply with honest next steps, even if that means we're not the right fit.

Ask our team
How long does a website redesign take in India?

A website redesign typically takes several weeks to a few months, depending on page count, templates and how quickly feedback and content arrive. Our process starts with about a week for the discovery call and audit, then a short planning step. We give a written timeline after reviewing your site. All timings are estimates.

Will a website redesign hurt my Google rankings?

A redesign can lower search visibility if URLs, content or redirects change carelessly, but planning reduces that risk. We audit the current site first, list the pages that earn search traffic and map every old URL to a new one with 301 redirects. Results are not guaranteed, and we monitor performance after launch.

What does a website redesign company in India actually do?

A website redesign company rebuilds an existing site's structure, design, content and technical setup around current business goals. Our team combines design, development and SEO planning in one project. That covers an audit, sitemap and wireframes, mobile-first design, redirect mapping, build, testing and launch support.

How much does a website redesign cost in India?

Redesign cost depends on the number of pages and templates, how many locations or product lines the site covers, and how competitive your market is. Ecommerce sites with large catalogues need more redirect work. Share your current site and goals through our contact page and we will provide a written quote scoped to your project.

Do I own the website code after a redesign?

Yes, you own the code we write for you once the project is paid in full. You receive the source code and repository access at handover. Open-source libraries used in the build stay under their own licences, so those terms still apply to those components.

Is a redesign different from a website migration?

Yes. A redesign changes layout, navigation and content, while a migration moves a site to a new platform, domain or hosting. The two often happen together, and both need URL mapping to protect search traffic. See our pages on SEO-safe website migration for the technical side.

Can I try your team before committing to a full redesign?

Yes, we can start with a pilot, which is a short, fixed-scope project that shows how we work. Scope, deliverables and timeline are agreed in writing up front, and there is no obligation to continue afterwards. Redesigns are priced per project, with no ongoing term.

How do I choose a web design agency in India?

Choose a web design agency by checking relevant work, how SEO is handled during the redesign, who owns the code, and how reporting works. Review the web design and development portfolio and client reviews we publish, and ask any agency for the same before signing.

Get in touch

Talk to our team about your redesign

Share your site and goals. We set up a discovery call, then agree a written plan before anything changes.