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PAID ADVERTISING (PPC)SERVICES
ROI-focused Management of Paid Advertising Campaigns
For over a decade, Pugmarks has leveraged our team’s unparalleled expertise and resources to craft data-driven pay-per-click campaigns that transform businesses. Our seasoned PPC specialists work closely with clients to understand their goals and engineer high-impact campaigns reaching precisely the right audiences. The result is a proven track record of accelerating leads and sales through digital advertising.
WHAT IS PPC ADVERTISING?
Through pay-per-click advertising, companies pay only for engaged interest. Each click of an online ad represents a potential customer actively pursuing a service or product. With PPC, businesses reach intended audiences efficiently by investing in actual interest rather than wasted impressions. This targeted approach makes PPC advertising a powerful way to connect companies and customers.
Targeted advertising through pay per click campaigns allows brands to reach prospective customers with laser precision. By leveraging powerful geo-targeting and interest targeting capabilities, PPC enables businesses to get their message in front of the eyes of those most likely to convert.
Targeted PPC advertising delivers businesses laser-focused visibility that accelerates the customer journey. By precisely placing ads in front of interested audiences at opportune moments, businesses can seize control of their ad spend to boost conversion rates and sales velocity. PPC’s pinpoint precision helps businesses reach customers when and where it matters most.
DIFFERENT TYPES OF PPC ADS
As a business owner or manager, your paid advertising needs are unique to your company. Whether search engine ads, social media promotions, or display campaigns are most effective depends on factors like company size, customer base, and product offerings. The appropriate advertising strategy is tailored to your business and goals. A localized service-based company, for example, may benefit more from targeted social media ads than a national ecommerce retailer. Understanding the diverse options and choosing the right campaigns for your budget and industry is key to a successful marketing approach.
Search Ads: Google Ads leverages an auction-based model where advertisers bid on relevant keywords. Successful bidders have their ad copy displayed when users search for those keywords. Advertisers select keywords and craft compelling ad copy, and are charged only when users click their ads. This pay-per-click model ensures advertisers reach a targeted audience with a high degree of relevance and efficiency.
Display Ads: Targeted pay-per-click ads allow businesses to reach potential customers searching for specific products or services. While lower-budget advertisers can use basic display ads that appear on web pages, these less-focused “shotgun” approaches tend to attract a more general audience and achieve lower conversion rates. For companies seeking a greater return on investment, tailored PPC campaigns that laser in on relevant audiences can be more effective than generic ads in drawing customers and driving sales.
Sponsored Ads: Targeted advertising enables your business to reach new potential customers in innovative ways. Platforms like Gmail allow you to subtly showcase your brand’s message within users’ everyday experiences, transforming standard emails into powerful marketing opportunities. By integrating your content into existing flows rather than interrupting users with obtrusive ads, this approach increases noticeability and engagement while boosting lead generation.
Remarketing Ads: Targeted pay-per-click advertising provides the crucial final incentive for prospective customers who have already demonstrated interest in your offerings. By reaching those who have shown intent to purchase, PPC campaigns can effectively transform intrigued browsers into paying clients and boost new business growth..
Specialized in:
Search Ads
Mobile Ads
Video Ads
Display Ads
Shopping Ads
CERTIFIED GOOGLE PREMIER AND MICROSOFT ADS PARTNERS
We are proud to announce that we have been recognized by Google as one of the few Premier Partners worldwide, and only 3% of agencies receive such distinction!
Combining our team of competent PPC specialists with Google’s innovative tools, we are able to deliver outstanding outcomes for all of our clients.
WHY PUGMARKS INDIA FOR PPC ADS SERVICES
With over two decades of success in PPC Ads, at Pugmarks we’ve witnessed the most effective practices for our clients. Every element is taken care of so that all you have to focus on is achieving higher conversions through paid ads!
Google Premium Partner
We work with a Google support team that’s dedicated to our accounts.
We follow a methodology that is proven to work
We don’t just deliver top results; they are backed by thorough analysis, helping you measure your success.
Working experience in different industries
Our experts have a diverse set of experience, giving them an edge in any industry.
Affordable Pricing
We optimise campaigns to increase revenue while keeping costs low!
Work directly with the experts
Our PPC Experts will help you optimise your paid ads strategy and make sure it’s set up for success.
Prompt Support
Our team provides prompt support to help you resolve any issues that you may be experiencing. You can contact us via email, phone, or chat.
PPC INDIA SERVICES WE OFFER
Maximizing Your Ad Spend: Experienced Paid Marketing Services for Optimal Results
GOOGLE ADS ADVERTISING
Use Google Ads to make contact with your potential customers, escalating both web traffic and profits. Our PPC specialists at PageTraffic are experts in ad audits that guarantee the perfect demographic is presented with what you have for sale – on any device from desktop to mobile!
Our team optimizes Google ads, enriches targeting through insights from campaigns, and augments site link extensions – all to increase engagement rates with advanced tactics that guide every click directly towards sales.
FACEBOOK ADS ADVERTISING
By leveraging our Facebook ad management services, you can maximize the potential of this powerful platform. From strategizing to launching and tracking your ads — we provide an all-encompassing solution for successful advertising on Facebook!
Our PPC experts will directly collaborate with you all throughout, ensuring we are catering to YOUR needs. They can provide innovative ideas crafted around your specific requirements or industry-specific goals.
INSTAGRAM ADS ADVERTISING
As an Instagram advertising agency, our mission goes beyond the development of effective ads; it extends to ensuring that these promotions have a positive effect. We create Ads for Instagram with the same ease as regular posts but, additionally, include a “Call to Action” button which leads customers back to your website. With this powerful tool at your disposal, you can target potential consumers who are interested in what you offer and turn them into paying customers!
We’ll tailor the ads and account to reach your desired audience and achieve maximum success. Our expertise in both strategy formation and campaign assessment allows us to assist you with whatever goal you have, whether it’s building awareness or acquiring conversions! At our agency, we understand how difficult it can be to gain successful results on Instagram; however, that won’t stop us from helping you accomplish them!
LINKEDIN ADS ADVERTISING
We are a LinkedIn advertising agency that specializes in crafting effective campaigns based on your business objectives. Our crew of specialists have the expertise to develop an ad campaign tailored specifically for you so that it drives traffic and generates sales leads! With us, you can be sure your organization will reach its goals through well-crafted advertisements on LinkedIn.
We keep a keen eye on performance, modify settings as necessary during campaigns and optimize results based on insights gained from post-campaign analysis – all for the ultimate success!
BING ADS ADVERTISING
Our team of experts possess the knowledge and skills required to construct an outstanding Bing Ads campaign that will reach your target customers without going over budget. We provide PPC management strategies for countless industries, tailoring them specifically to our clients’ needs. With years of experience in this field, you can be sure that we know exactly how to create a successful strategy!
Our experts collaborate closely to gain extensive knowledge of your business model, so that we can proficiently manage the account for you! Utilizing our prior understanding and expert insight, we set bids accurately.
DISPLAY ADS
Crafting the perfect display ad can be a rewarding experience. Combining our knowledge on strategy, technology and creativity, we produce powerful ads that have the capability to draw customers in. Whether it’s your products or services specifically being advertised or just promoting website content – these eye-catching designs are sure to grab someone’s attention as they scroll online!
Pugmarks’ display advertising services can help you expand your reach and get more people interested in what you have to offer. From customizable ad formats to eye-catching visuals, we’ll create a compelling campaign that grabs users’ attention at once and drives them straight to your website!
OUR PPC SERVICES PROCESS
Our tested, tried-and-true paid ads process will guarantee you the highest return on investment for your ad dollars.
Account Setup
The launching point for a successful PPC campaign is to create an account on either Google Ads or Microsoft Ads.
Keyword Research and Ad Grouping
Select keywords based on your core product & services and bundle them together according to a common thread.
Create Ad Copies
Construct ad copies filled with engaging keywords and a powerful call-to-action that will guide the visitor to their desired landing page.
Set up Conversion Tracking
Prior to initiating any advertising campaigns, we guarantee that all of your conversion tracking parameters are accurately configured. Utilizing our comprehensive analytics tools, it’s a breeze to assess their efficacy!
Campaign Tracking
Constantly monitor the campaign performance and make appropriate changes to ensure a lucrative return on investment.
Facebook account and campaign setup
Establishing your campaign objectives prior to launching is a must for success.
Ad Creation and Demographic Targeting
Our precise targeting criteria on Facebook covers a wide variety of demographics, including Age, Gender, Location, Education Level, Interests and Hobbies, Friends and Network Connections as well as Relationship Status updates and Likes.
Monitor Performance
Regularly monitoring and evaluating the progress of campaigns on a weekly or monthly basis.
Campaign Assessment
Continuous optimization of ROI is achievable through ongoing assessment of results.
Analysis and feedback
We offer seamless customer support through an array of channels, including chat, telephone and email services so that you can receive real-time feedback.
Choose an Objective
To begin, we must select a goal – whether that be to increase Awareness, Consideration or Conversion.
Select the Audience
Captive audiences can be identified and gathered based on their location, age, gender, education level, job title and other demographic details.
Set the Budget & Schedule
We can allocate our budget over a day or lifetime, and determine the exact hours we want to launch our ads.
Using the Ad Creative
We offer an array of options for our ads, ranging from single images or videos to carousels and collections.
Monitoring the Performance
We vigilantly monitor ad performance through the Ads Manager dashboard to ensure maximum success.
Reporting
In order to ensure superior Instagram Ads performance, we make any minor adjustments necessary.
Create LinkedIn Ad Campaign
To start, let’s set up a LinkedIn Ad Manager account.
Set the Objective
With the purpose of customizing our campaigns and maximizing ROI, we have made this choice.
Select the Audience
We carefully choose the most appropriate audience to ensure that your campaign performs optimally. The more precise and relevant the target demographic, the stronger its results will be.
Choose Ad Placement
After determining your goals, we will decide if displaying ads exclusively on LinkedIn or across the LinkedIn Audience Network is best for you.
Set Budget & Schedule
We set a commencement date for the campaign, along with an allotted daily budget.
Tracking & Reporting
Every month, our report provides you with a comprehensive overview of your campaign’s performance – from click-through rates to conversion metrics.
Get Optimal Results for Your Paid Advertising Campaigns with Proven PPC Management Pricing & Plans
No Long-Term Commitment Necessary – Enjoy Affordable, Flexible Rates with No Contracts
BRONZE
Monthly Ads Budget Up to $1635
$159/ Month
Per Month Management Fees or 10% ad spent (which ever is higher)
- Keyword Research
- Ad Copy Development
- Bid Setup
- Remarketing Tags
- Keywords Research
- Landing Pages Recommendations
- Adroll
- Competitor Analysis
- Google Ad Extensions Setup
- Call Tracking Setup $50
- Mobile Ads
- Display Ads 1 Set
- Responsive Ads
- Geo Targeting Setup
Campaign Optimization
- Campaign optimisation
- Ad Copy optimisation
- Keyword Bid optimisation
- ROI Analysis
- Landing Page optimisation
- Displayed Ad optimisation
- CTR optimisation
- Bid Refinements
Google Analytics
- Account & Profile Setup
- Implementation of conversions Tracking Code
Reporting
- Weekly Work Reports
- Weekly Campaign Performance Report
- Monthly Reports
Support
- Email & chat
- Telephone
SILVER
Monthly Ads Budget $4079
$279/ Month
Per Month Management Fees or 10% ad spent (which ever is higher)
- Keyword Research
- Ad Copy Development
- Bid Setup
- Remarketing Tags
- Keywords Research
- Landing Pages Recommendations
- Adroll
- Youtube Video Ads
- Competitor Analysis
- Google Ad Extensions Setup
- Call Tracking Setup $50
- Mobile Ads
- Display Ads 1 Set
- Responsive Ads
- Geo Targeting Setup
- Google Shopping Feed Management
Facebook Ads
- Facebook Tracking pixel Implementation
- Facebook Link Click Ads
- Facebook Boosted Page Posts
- Facebook Leads Ads
- Facebook Dynamic Product Ads
- Facebook Leads Ads
- Facebook Canvas Ads
Instagram Ads
- Instagram Canvas Ads
Campaign Optimization
- Campaign optimisation
- Ad Copy optimisation
- Keyword Bid optimisation
- ROI Analysis
- Landing Page optimisation
- Displayed Ad optimisation
- CTR optimisation
- Bid Refinements
Google Analytics
- Account & Profile Setup
- Implementation of conversions Tracking Code
Reporting
- Weekly Work Reports
- Weekly Campaign Performance Report
- Monthly Reports
Support
- Email & chat
- Telephone
GOLD
Monthly Ads Budget over $4079
$399/ Month
Per Month Management Fees or 10% ad spent (which ever is higher)
- Keyword Research
- Ad Copy Development
- Bid Setup
- Remarketing Tags
- Keywords Research
- Landing Pages Recommendations
- Adroll
- Youtube Video Ads
- Competitor Analysis
- Google Ad Extensions Setup
- Call Tracking Setup $50
- Mobile Ads
- Display Ads 1 Set
- Responsive Ads
- Geo Targeting Setup
- Google Shopping Feed Management
Facebook Ads
- Facebook Tracking pixel Implementation
- Facebook Link Click Ads
- Facebook Boosted Page Posts
- Facebook Leads Ads
- Facebook Dynamic Product Ads
- Facebook Leads Ads
- Facebook Canvas Ads
Facebook Ads
- Facebook Canvas Ads
Instagram Ads
- Instagram Canvas Ads
Microsoft Ads
- Bing Product Ads
- Microsoft Audience Ads
Microsoft Ads
- linkedIn Ads
Campaign Optimization
- Campaign optimisation
- Ad Copy optimisation
- Keyword Bid optimisation
- ROI Analysis
- Landing Page optimisation
- Displayed Ad optimisation
- CTR optimisation
- Bid Refinements
Google Analytics
- Account & Profile Setup
- Implementation of conversions Tracking Code
Reporting
- Weekly Work Reports
- Weekly Campaign Performance Report
- Monthly Reports
Support
- Email & chat
- Telephone
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