Retailers with large, complex catalogs
Stores with thousands of products and many size, color or material options need structured attributes and variants. We set up the catalog model and bulk imports so merchandising teams can manage it.
For ecommerce teams that need a custom Magento store with its own catalog, checkout and integrations, built and maintained by a team that works across PHP platforms.
Quick answer
Magento development is the process of building, customizing and maintaining an online store on Magento, an open-source PHP ecommerce platform. Pugmarks Media handles store setup, custom themes, modules and integrations for businesses with large catalogs, complex checkout rules or several storefronts. Scope and timing depend on the project.
01Overview
Magento development is the work of building, customizing and maintaining an online store on Magento, an open-source ecommerce platform written in PHP. Because the code is open, developers can shape catalogs, pricing rules, checkout steps and admin screens to fit how a business actually sells.
Here is a concrete example. A retailer sells 20,000 products, each with size, color and material options, and offers different prices to retail and wholesale customers. A template-based platform may need several plugins to handle that. A Magento build can model those attributes and customer groups directly in the catalog.
Most Magento projects combine a few kinds of work:
Store setup: installing Magento, choosing an edition and hosting approach, and configuring catalog, tax and shipping. Theme development: turning an approved design into a responsive storefront. Custom modules: PHP code for features the platform does not include. Integrations: connecting payment gateways, ERP or CRM systems so orders and stock stay in sync.
Magento asks more of a team than hosted platforms do. It needs developers who know PHP, careful hosting and regular updates. That extra effort pays off when your requirements are unusual, and it can be unnecessary when they are not.
If you are comparing options, our Shopify development agency and WooCommerce development pages explain where those platforms fit better.
02Fit
Stores with thousands of products and many size, color or material options need structured attributes and variants. We set up the catalog model and bulk imports so merchandising teams can manage it.
Businesses that quote different prices to retail and wholesale buyers need customer groups and pricing rules. We build those rules into the catalog and checkout.
Companies selling under multiple brands, regions or languages need store views managed from one admin. We plan and configure that structure.
Teams stacking plugins to cover unusual checkout or pricing logic can move to a custom build. We handle data migration from the existing store.
Businesses that must connect their store to an ERP, CRM or payment gateway get custom modules and a written integration plan.
Store owners without a dedicated developer get ongoing maintenance and monthly reporting from our team.
03Scope
04Process
6 steps. You always know what's next.
The same path for every engagement.
1About 1 week (estimate)
We hold a discovery call and review your current store, catalog and integrations. You share platform access and goals. You receive a written scope listing requirements, data sources and open risks.
2About 1-2 weeks (estimate)
We decide the theme approach, extension choices, hosting needs and data model, and agree the work plan with you before changes go live. You approve the plan and design direction.
3About 2-3 weeks (estimate)
Developers build storefront templates from your approved design and test them on mobile. You review staging pages and give consolidated feedback. You receive a working theme on a staging site.
4About 3-4 weeks (estimate)
We configure categories, attributes, configurable products, imports, payment gateways, shipping and tax rules. You supply product data and gateway accounts. You receive a store that handles test orders end to end.
5Varies with scope; often 2-4 weeks (estimate)
We write custom PHP modules and connect systems such as inventory or ERP tools where scoped. You provide API access and business rules. You receive documented, tested functionality.
6About 1-2 weeks, then ongoing (estimate)
We test performance, orders and data migration, then launch on an agreed date. You approve final checks. You receive monthly reporting and maintenance support after go-live.
05Deliverables
| Deliverable | What it is | Cadence | Starts in |
|---|---|---|---|
| Discovery and store audit | Review of current store, catalog and integrations, with a written scope | One-time | Week 1 |
| Architecture plan | Theme approach, extension choices, hosting needs and data model | One-time | After discovery |
| Custom Magento theme | Storefront templates built to your approved design, responsive on mobile | One-time | After plan approval |
| Catalog and attribute setup | Categories, attributes, configurable products and bulk imports | One-time | After plan approval |
| Checkout and payments setup | Cart, checkout steps, payment gateways, shipping and tax rules | One-time | During build |
| Custom modules and integrations | Extensions and connections to ERP, CRM or shipping systems, as scoped | One-time | During build |
| Testing and launch | Functional checks, data migration review and go-live support | One-time | End of build |
| Progress and performance report | Summary of work completed, open issues and next steps | Monthly | First month after kickoff |
| Maintenance support | Ongoing updates, fixes and security patch application | Monthly | After launch |
06Compare
Swipe to compare →
| Criteria | In-house | Typical agency | Pugmarks |
|---|---|---|---|
| Time to start | Depends on hiring and onboarding | Depends on current workload | Starts with a discovery call and store audit |
| Specialization | Deep knowledge of your own store; narrower platform range | Varies; often a mix of platforms | Team working across PHP platforms, including Magento |
| Reporting | Internal updates, format set by your company | Varies by contract | Monthly reporting |
| Cost model | Salaries, benefits and tooling | Project fee or retainer | Scoped per project; see the pricing page |
| Risk | Key-person dependency if a developer leaves | Depends on team continuity | Written scope lists requirements and open risks |
| Flexibility | High control over priorities; capacity is fixed | Often limited to contracted scope | Work plan agreed before changes go live |
07Cost
Magento development cost depends on scope: the number of custom modules and integrations, catalog size and data migration, how many storefronts or languages you run, and how much design work the theme needs. Hosting needs and the level of competition in your market also shape the plan. We price each project after a discovery call and store audit. See our pricing page or contact us for a written quote.
Package prices are published so you can compare before you call.
See all packages08Proof
Only results our clients have approved for publication. No made-up logos or numbers.
FAQ
Ask us directly. We reply with honest next steps, even if that means we're not the right fit.
Ask our teamA custom Magento build typically takes several weeks to a few months, depending on catalog size, number of integrations and design complexity. Our process runs from discovery and architecture planning through theme build, catalog setup, testing and launch. We give timings as estimates in the written scope, and they change with how quickly we get access and approvals.
Magento development cost depends on scope: custom modules, integrations, catalog size, data migration, number of storefronts and design work. We price each project after a discovery call and store audit, so the quote reflects your actual requirements. See our pricing page or contact us to discuss your store.
Magento is usually better suited to stores with large catalogs, complex pricing or several storefronts than to small shops. A small store with simple products may be served well by a lighter platform. Our Shopify development and WooCommerce development pages cover those options, and we can advise on fit.
You own the code we write for you once the project is paid in full. Open-source libraries and extensions stay under their own licences. At handover you receive the source code and repository access, so you are not dependent on us to keep running your store.
Yes, we can migrate products, categories and customer data from an existing store to Magento. We start with a store audit to map your catalog, data sources and integrations, then agree the plan in writing before any changes go live. Scope depends on how clean and large your current data is.
Yes, we offer a pilot: a short, fixed-scope project that shows how we work before a longer engagement. Scope, deliverables and timeline are agreed in writing up front, and there is no obligation to continue afterward. Contact us to discuss whether a pilot suits your Magento needs.
Yes, we offer ongoing maintenance support after launch, with monthly reporting. Typical work includes fixes, updates and small improvements to the store. The exact scope is agreed in writing, and results from any changes are not guaranteed. Ask us for details when you request a scope plan.
We need a discovery call, access to your current store and accounts, and a clear view of your goals, catalog size and integrations. From that we produce a written scope listing requirements, data sources and open risks. You approve the plan before any changes go live.
Get in touch
A discovery call and store audit come first, and you receive a written scope before any changes go live.