D2C brands launching a first store
Founders moving from Instagram or marketplace sales need their own store. They get a themed store with catalogue, payments, shipping and tax set up, so basics are correct at launch.
Shopify development agency India
A Shopify development agency for Indian and overseas brands launching or rebuilding an online store, with scope agreed in writing before build work starts.
Get a scope for your store See our Shopify services
- Custom theme design and Liquid customisation
- Product, payment and shipping setup
- Written scope agreed before build; monthly reporting
Quick answer
A Shopify development agency in India designs, builds and customises online stores on the Shopify platform for Indian and overseas brands. Pugmarks Media covers theme work, product and collection setup, payment and shipping configuration, and app integrations. We agree the scope in writing before build work starts.
01Overview
What is shopify development India?
Shopify development is the work of designing, building and customising an online store on the Shopify platform so a business can list products, take payments and ship orders. If you are comparing a top Shopify development agency in India, this is the scope you are buying: a working store, not just a theme.
Shopify itself is a hosted platform. It handles servers, security updates and the checkout engine. A developer's job is to shape the store around your catalogue, brand and buyers.
Take a D2C brand selling handmade candles. A developer sets up a theme, then builds collections such as scents and gift sets. They add variants for size, connect an Indian payment gateway, set shipping rates by region and test checkout on mobile before launch.
Some stores need more than theme settings allow. In that case developers edit Liquid, Shopify's template language, to add a custom product page section or a different cart layout. Apps can cover extras such as reviews, email or inventory sync.
Shopify development differs from general website development, which can also include WordPress or Laravel builds. It is narrower and focused on ecommerce. Our wider web development work covers other platforms, while our Shopify development agency page covers store builds specifically.
02Fit
Who shopify development India is for
Retailers migrating from another platform
Businesses outgrowing WooCommerce, Magento or a custom cart need a move that keeps products and URLs intact. They get product data imported and a written scope before build starts.
Brands needing custom Liquid features
Stores whose product pages need bundles, size guides or custom sections go beyond standard theme settings. Developers edit Liquid templates to add them.
Indian exporters selling overseas
Sellers shipping to the US, UK, Europe or Australia need regional payment, shipping and tax settings. We configure these around each market you serve.
Established stores with a dated design
Owners whose theme is slow to update or hard to use on mobile get redesigned collection, product and cart templates, approved before development.
Teams connecting stores to other tools
Businesses running inventory, email or analytics tools need them linked to the store. Integrations are named in the scope document before work begins.
03Scope
What's included
- Custom theme buildDesigners and developers build or customise a Shopify theme in Liquid from approved layouts. Suited to brands that need product pages beyond what a standard theme offers.
- Product and collection setupWe structure variants, tags, collections and imported product data. Useful for retailers migrating catalogues from another platform who need products and URLs kept intact.
- Payment and tax configurationPayment gateways and tax settings are configured for Indian or overseas buyers. Founders launching a first store get correct checkout basics before going live.
- Shipping rate setupShipping zones, rates and delivery rules are set for the markets you serve. Suited to D2C brands selling within India and abroad.
- App and tool integrationsWe connect the apps, analytics, email and inventory tools named in your written scope. Helpful for teams that already run these tools and need them working together.
- Monthly reportingYou receive a monthly report on agreed work, so owners and marketing leads can see what changed on the store and what comes next.
04Process
How our shopify development India works
6 steps. You always know what's next.
The same path for every engagement.
12-5 days (estimate)
Hold a discovery call and audit
We discuss your catalogue, buyers and goals, then review your current site or marketplace listings. You provide product lists and account access. You receive a short summary of gaps and priorities.
2About 1 week (estimate)
Agree scope and work plan
We turn the findings into a written scope listing pages, features, apps and integrations. You review and approve it. Nothing is built until you sign off, so cost and timing are clear.
31-2 weeks (estimate)
Design key store layouts
Designers create homepage, collection, product and cart layouts for desktop and mobile. You provide brand assets and feedback. You receive approved designs that guide the theme build.
41-2 weeks (estimate)
Build the theme and features
Developers build or customise the theme in Liquid, including any bundles, size guides or custom sections in scope. You receive a working preview store to review on real devices.
51-3 weeks (estimate)
Set up products, payments and shipping
We structure variants and collections, import product data, and configure payment gateways, shipping rates and tax. You supply pricing, shipping rules and gateway accounts. You receive a store ready for test orders.
63-7 days, then monthly (estimate)
Test, launch and report
We test checkout, apps and mobile layouts, then take the store live with your approval. You receive a launch checklist, then monthly reporting. Timings depend on store size and how quickly we get account access.
05Deliverables
What you get
| Deliverable | What it is | Cadence | Starts in |
|---|---|---|---|
| Discovery call and site audit | Review of catalogue, buyers, goals and current site or listings | One-time | Week 1 |
| Written scope and work plan | Pages, features, apps and integrations, approved by you before build | One-time | Weeks 1-2 |
| Store layouts | Homepage, collection, product and cart designs | One-time | After scope sign-off |
| Custom theme build | Shopify theme built or customised in Liquid from approved layouts | One-time | After layout approval |
| Product and collection setup | Variants, tags, collections and imported product data | One-time | During build |
| Payment, shipping and tax configuration | Gateways, delivery rules and tax settings for Indian or overseas buyers | One-time | During build |
| App integrations | Connection of agreed apps and third-party tools | One-time | During build |
| Pre-launch testing | Checks of checkout, devices and product data before going live | One-time | End of build |
| Progress report | Summary of work done and next priorities | Monthly | First full month |
06Compare
Shopify development India: in-house team, agency or Pugmarks Media
Swipe to compare →
| Criteria | In-house | Typical agency | Pugmarks |
|---|---|---|---|
| Time to start | Depends on hiring and onboarding | Depends on team availability and contract | Discovery call and site audit first, then agreed work plan |
| Specialisation | Limited to the skills of hired staff | Varies by agency; often several platforms | Web development alongside SEO and app teams |
| Scope definition | Set internally, often informally | Usually a proposal or statement of work | Written scope agreed before build work starts |
| Reporting | Internal updates, format set by you | Varies by contract | Monthly reporting |
| Cost model | Salaries, tools and management time | Project fee or retainer | Based on scope; contact us for a quote |
| Risk and flexibility | Key-person dependency; easy to redirect priorities | Changes may need a revised quote | Scope changes agreed in writing; wider team cover |
07Cost
What does shopify development India cost?
Shopify development cost depends mainly on scope: the number of templates and pages, custom Liquid features, product data to migrate, and the apps or integrations you need. Extra markets, currencies or languages add work, and a crowded category may call for more design and conversion effort. We price each project against the written scope, so contact our team with your catalogue size and goals to get a quote.
Package prices are published so you can compare before you call.
See all packages11Years in business
08Proof
Results for clients like you
Only results our clients have approved for publication. No made-up logos or numbers.
FAQ
Frequently asked questions
Still have a question?
Ask us directly. We reply with honest next steps, even if that means we're not the right fit.
Ask our teamHow do I choose a Shopify development agency in India?
Choose an agency by checking its Shopify work, how it defines scope, and who does the build. Ask to see live stores in the web design and development portfolio and read client reviews. A good agency agrees scope in writing before build work starts and explains what happens after launch.
How long does it take to build a Shopify store?
Build time depends on the number of templates, custom Liquid features and how much product data must be migrated. A simple store can take far less time than a custom build with integrations. Timings on this page are estimates, and results are not guaranteed. We confirm a timeline in the written scope before work begins.
How much does a Shopify development project cost in India?
Cost depends on scope: the number of pages and templates, custom features, product data to migrate, apps, and extra markets or currencies. Competition in your category can also affect design effort. We price against a written scope, so contact our team with your catalogue size and goals for a quote.
Who owns the code and store after a Shopify project?
You own the code we write for you once the project is paid in full. At handover you receive the source code and repository access. Open-source libraries we use stay under their own licences, so their terms continue to apply alongside your ownership.
Is there a long-term contract for Shopify development?
No. One-off projects such as web development are priced per project, with no ongoing term. A monthly retainer, such as SEO, is separate and has its own terms. If you want to test the working relationship first, ask us about a short, fixed-scope pilot with no obligation to continue.
Can you move my store from WooCommerce or another platform to Shopify?
Yes, we can migrate a store from WooCommerce, Magento or a custom cart. The aim is to import product data and keep URLs intact so existing search visibility is protected where possible. We list the migration in the written scope. Outcomes depend on how clean your current data is.
Do you work with overseas brands as well as Indian ones?
Yes. We work with brands in India, the US, UK, Europe and Australia. Payment gateways, tax settings and shipping are configured for the markets you sell in. Extra currencies or languages add work, so we include them in the scope. Our team is based in Ahmedabad.
Do you also handle SEO for a new Shopify store?
Yes, we offer SEO alongside web development, so store structure and SEO can be planned together. SEO is a separate engagement from the build, with its own monthly retainer terms. See SEO packages India for how that work is organised. Rankings are never guaranteed.
09Keep reading
Related services and guides
Our Shopify development agency page explains store scope, while our [[link:/india/web-development-company|web development company India]] page covers wider site builds.
Get in touch
Talk to our team about your store
Share your catalogue size and goals. We will reply with a discovery call and a written scope.
